If University Recruiting is important to you, Microsoft has a nice little feature to check out that lets students at a dozen Universities see who their Microsoft recruiter is (by school) and email them.
“Tori U.” (see below) is the Microsoft recruiter that comes up if you’re a Stanford student.
It’s simple, and direct, but I look at a lot of campus recruiting pages and rarely see that.
Meghan Biro pointed out in Transparency is the Key to Recruiting Young Talent that to attract millennials:
“The best policy is to help candidates discover as much about you as possible. Make it easy for them to ask you or other employees how the culture affects day-to-day employment.”
That’s a key reason why 19.1 million people visited Glassdoor last month — to see who you the employer is through ratings and reviews. You might as well let candidates see you through your own site.
To take it to the next level in campus recruiting, I recomend you let student candidates identify the recruiter (or hiring manager) at the job level — that’s an optional feature Ongig clients receive (shameless plug).
About the Author — Rob is the Co-founder & CEO of Ongig, the first-ever Employer Branding SaaS that allows employers to attract the best talent in the world faster (including by letting candidates and employers make comments to each other in an open dialogue!). Yelp, Autodesk, GoDaddy, Auction.com and BMC Software are among the early customers of the Ongig SaaS.