- How to Polish Your Personal Brand with AI Assistance - November 15, 2024
Following ChatGPT’s mainstream breakthrough, it feels like artificial intelligence has spread to practically every area of our lives (including your personal brand).
At school, students are using AI to help with homework and grasp difficult concepts. Across companies, programmers are using it to generate code. Marketing managers also use it to come up with social media posts. And job seekers are using ChatGPT for job applications. So, even your friends and family are probably generating funny photos or silly poems with the help of AI.
However, AI goes far beyond silly photos or homework help. It can help you get ahead in your career as well!
If you’re looking to succeed in your field and move your career forward, creating and developing your personal brand is a key step. Growing your brand consists of many different factors. These include writing content, managing your social pages, analyzing your audience, networking, and so on. So, these tasks can easily take up a lot of your precious time and resources. However, artificial intelligence has made it easier than ever to streamline the process.
This article will go over how to use artificial intelligence to develop your personal brand. We’ll also share examples of relevant AI tools and helpful tips and tricks.
Creating a Compelling Story for Your Personal Brand
Any good personal brand is built on a solid foundation. This typically includes a compelling personal story, values/beliefs, and unique selling proposition (USP). Or as Jeff Bezos once said, “Your brand is what people say about you when you’re not in the room.”
Crafting a personal brand story is one of the first steps in the process. But it can also be one of the hardest! Thankfully, artificial intelligence can help. Services such as ChatGPT and Google Gemini, which are known for their easy-to-use interface and text capabilities, can help you write a strong personal story or an ‘About Me’ page, improve previously-written text, and tailor it to your specific audience.
Beyond the initial draft, AI can also help organize your thoughts, highlight important points, and ensure that there is a logical flow in your narrative.
Best of all, AI is smart enough to be used by any field or industry, whether that’s IT, a creative profession, healthcare, business, hospitality, or customer service, among others.
Content Creation Around Your Personal Brand
Now that you have a starting point, it’s time to move on to the next step: consistently creating quality content. While this is critical for promoting and developing a brand, it also takes up the most time and effort — just imagine how many hours go into brainstorming, creating a content calendar, writing the actual text, fact-checking, competitive analysis, creating graphics, proofreading… It sometimes feels like you need to hire an entire content team!
Once again, artificial intelligence to the rescue. There are dozens of popular AI tools that can help with every aspect of the content creation process.
For example, Jasper, Rytr, and ChatGPT are excellent for brainstorming ideas and writing copy, blog posts, and long-form content. After writing, polish your text with Grammarly, which uses AI to offer suggestions and enhance your text’s grammar, clarity, and style.
Like any good pair, interesting text is supplemented with eye-catching pictures. DALL-E is the most used AI image generator, along with Midjourney and Stable Diffusion. Even the popular graphic design platform Canva has an image generator built into its tools that lets you create images directly within your project.
Social Media Management
Social networks are an important part of developing a personal brand, especially when it comes to finding new clients and making valuable connections. Recently, more and more AI tools have begun to appear that specialize in managing social networks and analyzing posts.
AI can help optimize your social media presence by recommending trends, analyzing target audience needs, and even moderating comments. By using the power of artificial intelligence, you can optimize your social media efforts and make it easier to have an active online presence.
One of the most popular AI platforms for social media management is Vista Social, which helps you schedule content, publish posts, engage with followers, manage comments and reviews in one place, and much more. It also has powerful analytics that measures your efforts and can even suggest content ideas that resonate with your audience.
Audience and Competitor Analytics
Speaking of resonating with your audience… Another important factor in developing a personal brand is knowing your audience and competitors.
Traditionally, gathering this kind of market data was a time-consuming and labor-intensive process, but, like many aspects that we’ve already touched upon, artificial intelligence has also eased the process.
By using AI-powered analytics tools, you can discover many surprising insights about your audience. Tools like Brandwatch Consumer allow you to analyze competitor strategies, market trends, and your followers’ interests. This knowledge enables you to adapt your brand’s content and offerings to align with current market demands.
