We’ve had some people ask about the difference between job descriptions, job postings and job ads. It’s a valid question since these terms are often used interchangeably. Here’s some clarity based on the many years my team and I have spent automating our job description software. What is a Job Description? The phrase “job description:… Read more »
Posts Tagged:Job Ads
The Guide to Gender Neutral Adjectives [a list of 190]
Why should you use gender neutral adjectives? Did you know they affect people’s behavior (e.g., in everyday language, interview questions, job ads, etc.)? Therefore, using them helps you avoid words that might be interpreted as biased, discriminating, or degrading. So, here’s a comprehensive list of gender neutral adjectives to help you create more balanced job… Read more »
5 Tips for Writing Job Ads [to Attract Diverse Talent]
A high apply rate doesn’t always translate into a diverse talent pool. If this sounds like your company, you might need to tweak your job ads (and where you post them). Here are 5 tips on writing job ads to attract diverse talent. 1. Eliminate bias from your job ads Writing job ads with bias can… Read more »
3 Tips for Advertising Jobs on Social Media
4.9 billion people worldwide use social media. So, using these tips for advertising jobs on social media is a no-brainer when it comes to job visibility, reach, and access to top talent. But there’s a caveat. The competition is fierce. According to Adweek, 92% of employers use social media as a recruitment tool. So, this… Read more »
6 Catchy Job Posting Phrases to Hook Candidates
Have you ever spotted catchy job posting phrases that immediately caught your attention? That’s effective language at work. Catchy job posting headlines hook candidates just as much as the images you have on your career site, or the perks you offer. Here are 6 examples I found in job postings from Indeed and LinkedIn: 1…. Read more »
7 Examples of Elitist Language that Might Hurt your Job Ads
Elitist language often finds its way into your job ads. And, elitism at work causes hostile working relationships. Searching Indeed, I found 100’s of examples of elitist language in job postings. I put together this list of the 7 most used, plus: Tips on how to replace them with more inclusive language 20+ variations of… Read more »
8 Common Cliches that Might Hurt your Job Ads [Canva]
Cliches can confuse candidates. So, should you use them in your JDs? A recent Canva study of 6.3 million job ads (The Jargon of Jobs) found that 38% contain confusing jargon and business cliches. In this post we’ll review 8 of the most common, what they mean, and why you might not want to use… Read more »
The 10 HR Buzzwords that Might Hurt Your Job Ads [Canva]
Does using HR buzzwords like “self-starter” or “team player” hurt or help your job descriptions? A recent Canva study of 6.3 million U.S. job ads revealed that 38% contain confusing HR buzzwords and business jargon. Not all business buzzwords are “bad,” but you might want to consider if the ones you use are truly valuable… Read more »
Candy Shop Causes a Stir with Exclusionary Language [in Job Posting]
On May 20th, the use of exclusionary language in a Facebook job ad for customer service positions started a social media stir. The posting from Indiana-based Good’s Candy Shop caused such an uproar that the comments section on its Yelp page is deactivated. This shows the importance of removing sexist words (and other biased language)… Read more »
10 of the Best Job Descriptions in 2020
If you’re looking to revamp or create new job descriptions, check out this list of the best job descriptions we’ve seen in 2020. We also highlight things that we like including design, employer branding content, layout, and more! For tips on writing job descriptions, check out How to Write a Job Description — Best Practices & Examples. So let’s get… Read more »
7 of the Best Job Ad Examples
The best job ads get you (the employer) 3 things: Attention — they stop the candidate in their tracks. Engagement — they keep the candidate on the page, usually through thoughtful content. Call-to-Action — they get the candidate to click “apply” or take a secondary action like to join a talent community or explore the… Read more »
7 Examples of the Questions Top Brands Use to Start Their Job Postings
Starting your job posting with a question is smart and effective. Just like it’s proven in sales that asking questions can convert customers at 10X the rate than average (see the SPIN Selling book), so too does asking questions in your job ads. The reason? Yep, I just asked YOU the reader a question. 🙂… Read more »
15 Best Job Ads Examples (2019)
Today I’m going to reveal the best job ads examples in 2019. You’re bound to find some job ad ideas to draw inspiration from. First, Let’s look at what the best job ads contain: Consistent Branding — Clear logos at the top of the page and throughout the job ad. The page’s color scheme is… Read more »
5 Stats & Tips on Gender Diversity Recruiting
“When it comes to investing in diversity, 71% of talent professionals report that achieving gender parity at their company is a top priority.” – LinkedIn Global Recruiting Trends Report I curated some stats and added some actionable tips to help you with your gender diversity recruiting strategy. 1. “Men apply for a job when… Read more »
3 Job Ads That Might Have Age Discrimination
In February, I wrote about 6 ways to avoid age bias in your job descriptions. Apparently not everyone got the memo. Just a cursory look at job boards finds numerous examples of age bias are still out there. I hate to be a buzzkill but these oversights can get you fired or sued. Note: Most… Read more »
