Employer Branding Strategies Conference 2018: Most Valuable Tweets

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The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including: Using technology to drive employer brand Content strategy for your employer brand Strategies for refreshing your employer brand Company use cases (CVS, Fidelity, Phillips) Measuring employer brand (metrics, KPIs) Leveraging employees in employer brand… Read more »

Indeed Interactive 2018 Highlights: Most Valuable Tweets

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Indeed Interactive is one of the top Recruiting conferences every year. They provide important data and insights that help employers improve their recruiting processes. If you missed it, don’t worry we’ve curated a list of the most valuable tweets. These tweets cover a range topics including: Job Descriptions Recruiting Employer Branding Diversity and Inclusion Candidate… Read more »

5 Tips for Creating a Company Career Blog That Recruits For You

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Content has become a proven channel for lead generation and can easily be applied to your recruiting efforts. If your company is thinking about starting a career blog or just creating recruiting content in general, here are some tips you might find helpful:   1. Stay Consistent A key characteristic of any successful blog is… Read more »

14 Examples of the Best Company Career Sites (2018)

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We review 100’s of company career pages and found these 14 that really stand out. Check out each career page idea we highlight that makes these among the best. Everlane Creative headline — They use a written letter approach (e.g. “Dear rule-breakers…”) which immediately differentiates them. They alienate the non-prospect — Bravo! They leverage the… Read more »

ERE Recruiting Conference 2018: Most Valuable #ERErc Tweets

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If you missed the 2018 ERE Recruiting Conference don’t worry we have you covered. We curated 20+ MVTs (most valuable tweets) from #ERErc : #ERERC @LevyRecruits wrapping up the content. pic.twitter.com/HE7DZMEm1G — Jo Weech (@JoWeech) April 4, 2018   #ERERC @LevyRecruits pic.twitter.com/5NXkXPXPvW — Jo Weech (@JoWeech) April 4, 2018   If everyone says that they… Read more »

8 Ways to Create “Dynamic Job Descriptions”

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Most job descriptions are text-only and static. We all know that. So, how do you make a job description dynamic? Here are 8 ideas: 1) Branding (Header/Footer & Color Scheme) You might start with the simplest move: adding your branding. The branding items to include on your job descriptions include your: Header and footer (I’d… Read more »

Colliers Adds Employee Value Proposition Taglines to Job Postings

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Real estate powerhouse Colliers International has a new “Power of Be” employee value proposition in its job descriptions. The opening 2 sentences of some of their latest U.S. job posting includes 3 words about what the candidate has the potential/power to “BE”.  E.g., “Be the expert” “Be a team player” “Be ambitious” Check out the… Read more »

Awesome Interview with “Employment Brand Boundary Breaker”

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Wow, I just listened to this podcast interview of the self-proclaimed “Employment Brand Boundary Breaker” Audra Knight (her real title is Recruitment Operations Manager for Tenable Network Security). And a shout-out to TA/Innovation consultant Matt Alder of the Recruiting Future Podcast who interviewed her — I enjoyed your interview style and am now checking out your other… Read more »

CDM Smith’s Simple Yet Powerful Example of Employer Branding

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We see lots of employer branding examples out there but this one seems simple, cheap and super-effective. It comes courtesy of engineering and construction leader CDM Smith. It’s a simple employee photo contest: They asked employees to submit their best photos related to “what we do.” Employees sent in 300+ entries They added a select… Read more »

Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions?

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Do you have this problem? You’ve got a solid-looking company career site page like this: The “Hotel Lobby Theory” …yet your job description pages look something more like this JD below. My friend Eric Osterman (Recruitment Marketing Manager at CenturyLink calls it the “Hotel Lobby Theory” — the lobby needs to look pretty but if… Read more »

5 Engaging “Overlays” For iCims ATS Job Pages

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If you’re an iCIMS client, you might want more engaging job descriptions than the out-of-the-box iCIMS job page which often looks something like this:   Below are 5 examples of iCIMS clients using “overlays” to give themselves job pages with stronger branding and candidate engagement.   1. T-ROC Big Title — They treat the job title… Read more »

Top Job Search Channels: The Disconnect Between Employers and Job Seekers

Posted by & filed under Recruiting Strategies.

There’s a big disconnect between what candidates and employers think is important, according to the Hinge Research Institute’s Employer Branding Study, a survey of 800+ professionals. They split up the audience into 2 camps: Talent-Evaluators (aka Employers): Professionals involved in their firm’s recruiting and hiring process. This group responded to questions about how they search for and… Read more »

10 Examples of an Awesome Company Career Page

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If you want to have the best company career page, look at some of the career home pages below. Some are terrific all the way through and others have a couple of awesome ideas you can borrow. GoDaddy Company Career Page Attention-grabbing hero media Custom header with career-oriented links Video of company culture Employer of Choice awards/badges… Read more »

Geico’s Awesome “Meet Our Recruiters” Page

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I’m going to keep hammering home this point. The best candidates (including millennials and Generation Z) tell us that they would prefer you to be transparent. Afterall, your people/recruiters are your brand. For inspiration, check out this “Meet Our Recruiters” list that insurance company Geico does…   This page lists out about 30 recruiters. Ongig automatically inserts… Read more »

5 Examples of Effective “Overlays” for Taleo Job Pages

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If you’re a Taleo ATS client, you are likely frustrated with how your default job pages look “out of the box” without any customization. And that’s a clear obstacle to you having effective employer branding/candidate experience. Below are 5 examples of employers using “overlays” to Taleo to give themselves job pages that stand out, engage and convert.  Ongig… Read more »