Well-written job descriptions are important for promoting your company’s employer branding. Modern job descriptions function as concise promotions of your job vacancies, telling your organizational story and enticing prospective hires on how they can become a part of that eventful journey. On the other hand, poorly written JDs could deter qualified candidates from applying for… Read more »
Posts Tagged:Booking.com
Companies Are Getting Serious About Employer Branding
Notice the effort Booking.com’s putting into employer branding: They have a position with Employer Brand in the title (not every business does this yet. LinkedIn lists only 2,163 people with “Employer Branding” in their title in the world, meaning that millions of businesses do not have an Employer Branding position. The position below is for “Copywriter” — this is marketing-speak… Read more »
