Why Citizens Bank’s Branded Job Description is More Effective than 90% of JDs

If you want some inspiration for your job pages, check out Citizens Bank. I’ve included some notes on why their branded job descriptions are better than 90% of employer job pages.

Here’s the above-the-fold look at their job description. Highlights include:

• An in-depth header (and footer)
• A picture of a human
• A sub-headline that uses aliteration
• Consistent use of the Citizens Bank green color scheme
• An email job alert on every job description page

Then, when you get below-the-fold of their JD they include employer of choice awards they’ve won. We’ll keep beating this drum — if you have earned Best Employer-type awards, you should show it off visually on every job description page because it A) helps your job page stand out and B) acts as social proof to candidates that you’re a great place to work.

Note: If you’d like our Ongig team to give you a free Talent Attraction Audit of your job descriptions we’re happy to do so. You can reserve your time here: Audit Calendar.

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Rob Kelly

Co-Founder and CEO at Ongig

Ongig transforms your job descriptions to quality candidates and diversity. Ongig supercharges your job descriptions through video, images, pictures, chat, social sharing, microsite creation and much more. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO optimized. Ongig's professional copywriting team will even rewrite your job descriptions. Early clients of Ongig include Salesforce, Yelp, GoDaddy, Verizon, Intel & Autodesk.

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January 23, 2017 by Rob Kelly in Job Descriptions