Why Citizens Bank’s Branded Job Description is More Effective than 90% of JDs

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If you want some inspiration for your job pages, check out Citizens Bank. I’ve included some notes on why their branded job descriptions are better than 90% of employer job pages.

Here’s the above-the-fold look at their job description. Highlights include:

  • An in-depth header (and footer)
  • A picture of a human
  • A sub-headline that uses aliteration
  • Consistent use of the Citizens Bank green color scheme
  • An email job alert on every job description page
Citizens Bank Branded Job Description 1 | Ongig Blog

 

Then, when you get below-the-fold of their JD they include employer of choice awards they’ve won. We’ll keep beating this drum — if you have earned Best Employer-type awards, you should show it off visually on every job description page because it A) helps your job page stand out and B) acts as social proof to candidates that you’re a great place to work.

Citizens Bank Branded Job Description with Employer of Choice Award | Ongig Blog

Note: If you’d like our Ongig team to give you a free Talent Attraction Audit of your job descriptions we’re happy to do so. You can reserve your time here: Audit Calendar.

Rob Kelly

Co-Founder and CEO at Ongig
I am a 3-time CEO, author and proud father of my preemie baby Maverick! We created Ongig to transform your job descriptions to boost quality candidates and diversity. Ongig supercharges your job pages through video, images, chat, social sharing, microsite creation and much more. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO- optimized. Ongig also analyzes the text of your JDs and our pro copywriting team will rewrite your job descriptions. Early clients of Ongig include Salesforce, Yelp, GoDaddy, Verizon, Intel & Autodesk. Request a demo if you'd like to chat about partnering!

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