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Company career sites keep getting better and better. Finding new ways to attract and engage job seekers once they hit your careers site is getting harder.

Here are 5 company career site features to help get your creative juices flowing:

1. Diversity Pie Chart

If you’re serious about diversity, why not show your data. Pandora and Apple are leading the pack.

Pandora's employee diversity pie chart on their company career site

 

Here’s Apple’s diversity data from their Careers site. Notice how the numbers are far from perfect. But candidates know the old adage “that which is measured is improved.”

Translation: candidates know Apple is serious about diversity.

Diversity chat from Apple's company career site

 

2. “Meet Our Community of Experts”

Highlighting the main types of jobs with authentic pics really stands out. Candidates are very likely to imagine themselves in one of the 9 groups listed by ICF below:

Meet our experts section of ICF company career site

 

3. The Perfect Candidate

Surprisingly few companies describe their perfect candidate. Don’t be afraid to describe who you want to hire.

Parker Hannafin describes their perfect candidate on their career site

 

 

4. Cool Messages in HTML Code of Career Site

Hiring tech folks? Some technical candidates will look at your HTML code and Tenable stands out for including their name and logo in HTML.

Tenable's message to candidates in HTML of company career site

 

5. Internal Communities of Interest

Ultimate Software shows employee groups with names like Pride/LGBT, Women in Leadership, and UltiVets.

Ultimate Software highlights their communities of interest

 

by in Company Career Site