The 2017 Social Recruiting Strategies Conference (SRSC) has begun and is creating quite a buzz in the talent acquisition/recruiting industry. In case you’re missing it here are the 5 key points that the SRSC will cover: In-depth practical recruiting tips Strategies to turn passive candidates into active candidates Engaging employees in order to develop a… Read more »
Posts about Social Recruiting
The “News Feed Effect”: A Secret Weapon for Building Pipeline for Free
If you want a simple (and free!) social recruiting tip, try adding visuals to your job descriptions. We all know that hardly anyone will share a plain text-based job description. However, if you add quality images or video to your job descriptions (did you see that Google recently began adding 10 to 15 pics per job description) then you… Read more »
Layoffs: One Company’s Trash Is Another’s Recruiting Treasure
If you’re a company that heavily relies on engineering and sales talent, keep an eye on companies who are downsizing (laying off people). In late 2015 Twitter decided on a big layoff estimated at about 8 percent of its workforce, with particular emphasis on product and engineering departments. This sparked a huge hiring frenzy in… Read more »
Top Facebook Company Career Pages (and Why!)
Earlier this month we gave you 10 tips on turning your Facebook careers page into a recruiting machine. Now we’ll review some of the best Facebook career pages and why. Opentext Facebook Careers Page Cover image — Engaging cover image. Careers Section (Left Menu) — You don’t see this on too many Facebook pages, but… Read more »
Turn Your Facebook Careers Page Into a Recruiting Machine
Facebook has a massive 1.7+ billion active monthly users which means your company should be actively recruiting on this social network. Here are 10 ways you can turn your Facebook careers page into a recruiting machine: 1. Create a separate Facebook Page dedicated to Careers Recruiting and careers are such big efforts for companies there… Read more »
Oracle’s Employee Testimonial On Instagram Wins by a “Landslide”
The recent interview with Oracle Global Recruitment Marketing Head Celinda Appleby had a great little factoid you should care about if you’re interested in getting an increase in employer branding and followers through social recruiting. Basically, Oracle found that getting one of their employees to post an “I Love My Job” campaign on Instagram (the first image… Read more »
The Irvine Company Gets Creative at Twitter Job Descriptions
I first heard of the Irvine Company from Kim Feistel of Arbonne (the “Mercedes of Beauty”) — she pointed out that Irvine is run by “The Other Donald” as in Donald Bren who at a $15 billion net worth is 3X richer than Donald Trump (see this Forbes profile for more). When I checked out Irvine’s talent acquisition strategy,… Read more »
Build A Candidate Pipeline With LinkedIn Publisher
LinkedIn’s move to become “The Definitive Professional Publishing Platform” is taking shape. Less than one year after providing mainstream access to LinkedIn members, the results are compelling. In December 2014, I published an article titled “Uber Job Ad Reveals Company Mindset” on LinkedIn. I was astonished by the results: 111K+ views, 500+ likes, and 200+… Read more »
New CEO Takes To Twitter For Recruiting
A promoted tweet came across my feed about a month ago that caught my attention. It was the new CEO of a San Francisco startup talking about recruiting, and communicating with candidates. I immediately liked the idea because it stood out. Think about how common the narrative for San Francisco startups has become…. Read more »
Top Takeaways From ERE’s 2014 Recruiting Conference
ERE’s 2014 Recruiting Conference took place in San Diego, California on April 23rd & 24th. Thought leaders from across the globe gathered to share and learn best practices and trends in the field. Below are some of the top tweets we picked out. These tweets speak to trends, ideas, and opinions on the current state… Read more »
Building An Employer Brand On Twitter
Remember the days of “post and pray”? For most recruiters that phrase will conjure memories of placing an ad on a job board (or newspaper), and hoping a great candidate will respond. The relationship was transactional, and both employers and candidates understood that. The advent of the internet, social media, and mobile devices has changed… Read more »
Top Tweets from the Social Recruiting Strategies Conference
Talent leaders gathered for the Social Recruiting Strategies Conference in San Francisco last week. The conference attracted thought leaders and practitioners from across North America. Ideas and inspiration were abound as talent leaders discussed key topics in digital recruiting. As a fan of the event, I was keeping close track of the twitter stream. Attendees… Read more »
The Best Network For Sharing Jobs
Often times in social recruiting, the three top networks are treated the same. Recruiters promote new jobs, hoping to access the social network around them. They ask people on their team to share jobs on their networks. As well as tools like Bullhorn, Jobvite, and Zao that are created to sign-in employees for automated job… Read more »
Bullhorn Reach Should Thank You For The Free Marketing
If you’re connected to recruiters on LinkedIn, you’ve seen the Bullhorn Reach logo in your news feed. My attention was grabbed when I saw top recruiters from Deloitte, Dow Jones, and Twitter marketing the product. Scroll down the news feed a bit further, and an ace recruiter from Lookout was marketing Bullhorn Reach as well…. Read more »
Is Facebook Stickier Than LinkedIn?
Anyone with an eye on talent acquisition has seen the debate on whether Facebook or LinkedIn is stickier in attracting top candidates. A popular perspective is that Facebook is where you keep your personal friends, while LinkedIn is where you keep it professional. In fact, most of the folks I talk to tell me this… Read more »
