Marketing 101 is that you need to get a prospect’s attention. However, most job descriptions look the same. Here are 10 ideas for you to consider adding to your job pages that will help you stand out. If you want to see a live demo of any of these, you can request a demo with… Read more »
Posts about Job Descriptions
Why Citizens Bank’s Branded Job Description is More Effective than 90% of JDs
If you want some inspiration for your job pages, check out Citizens Bank. I’ve included some notes on why their branded job descriptions are better than 90% of employer job pages. Here’s the above-the-fold look at their job description. Highlights include: An in-depth header (and footer) A picture of a human A sub-headline that uses… Read more »
How to Write a Job Description (as Told by a Microsoft/Lockheed Veteran Sourcer)
Tens of thousands of recruiting/HR pros per month do a Google search on one of these terms related to “How to Write a Job Description ?” Google Search Term # of Monthly Searches job description template 7,920 how to write a job description 1,920 job descriptions samples 1,056 how to write job description 849 writing job descriptions 246… Read more »
How To Eliminate A Negative Candidate Experience On Your Job Descriptions
Softwareadvice.com ran a survey of around 300 job seekers to figure out the top pain points of the online job application process. There was a section about job descriptions and what candidates felt were most negative about them: Here’s how you can alleviate these pain points: Problem: Job Description lacks detail. Detail is key to… Read more »
Hilton Makes 3 Clever Moves In Their Job Descriptions
Hilton does 3 very smart things on its job descriptions to help build pipeline and increase quality of hire: Personalized Map — They provide a map on every job description showing the location of the hotel. You should also notice that your candidates picture can appear in the upper-right hand of the map thumbnail —… Read more »
Why Aren’t All Retailers Showing Pictures in Their Job Descriptions?
If your business includes retail locations (hotel, restaurant, store, etc.) then you should include pictures of your locations on your job descriptions. Giving an inside look at your specific location/store promoted on the job description helps increase your apply rate from quality hires. I’m not talking about just default pictures of a random location, but the actual location… Read more »
Google Now Shows 10 to 15 Pictures per Job Description
If you thought recruiting against Google was already tough, it just got a bit tougher — they now include 10 to 15 pictures of their culture in most of their job descriptions. Check it out below! But don’t fret — you can add video, pictures, chat, ratings & reviews and tons of other features to… Read more »
Deloitte’s New Job Descriptions are Content Rich
If you treat your job description pages (which are ads!) more like editorial content, they will convert better (I didn’t say that — famous ad man David Ogilivy did!). Deloitte recently launched new job descriptions (below) are a great example. Notice all the content they link to in the right-hand rail of the job description page: A day in the… Read more »
DHL Express Nails the “Branded Job Description”
Your job description should always match your brand, a concept I call a “branded job description”. Why is a branded job description so important? The candidate needs to feel your employer brand at the job description level in the same way a consumer feels the brand if they are buying a product or service on your… Read more »
Sutherland’s Evergreen Jobs Landing Page
If you’ve got any evergreen jobs (a job in which the position is always open), you might consider creating a special landing page for just that job. For example, Sutherland Global constantly requires a regular flow of hires for 2 positions (customer support and sales people) in their call center in Rochester, NY (a tough market where unemployment is low) so… Read more »
These Taleo-Based Job Descriptions by Assurant Got My Attention
I look at hundreds of job descriptions every week and I think the JDs by Assurant insurance (example below) are some of the better ones powered by Taleo’s applicant tracking system that I’ve seen in a while. From the HTML it looks like they used an agency (TMP) to do this with an iFrame that allows them… Read more »
5 Calls-to-Action to Make Your Job Descriptions More Effective
You’ve likely heard that job candidates should be considered the buyer with you the employer being the seller. And if you want your candidates to “buy” you need the right calls-to-action at the job description level. And it’s more than just the Apply button. Here are the 5 CTAs (calls to action) we find to most effectively… Read more »
Writing An Effective Job Ad With A Talent Acquisition Pro
I’ve really enjoyed getting to know Scott Birkhead recently. In addition to his role as Director Talent Acquisition at Korn/Ferry Futurestep, he has run his own career coaching business, is an enthusiastic student of direct marketing gurus like Perry Marshall and Dan Kennedy and is a job ad guru. We got to talking about how… Read more »
7 Steps to Writing the Best Job Descriptions
Writing job descriptions may be the single most important thing you do to attract quality talent. I recommend you use the 7 steps/sections below when writing your job descriptions. I’ve also included 20 examples of how leading employers create their job descriptions. Note: If you’re looking for an automated way to write/rewrite job descriptions, check out Ongig’s new Text Analyzer… Read more »
Uber’s Billion Dollar Job Description on Twitter
It is inspiring that Uber’s first hire was through a contrarian job description on Twitter by co-founder Travis Kalanick — with a super-fast reply from a then-stranger.. Here’s the job post from 6 years ago: A guy named Ryan Graves replied 3 minutes later (below) and got the job — Ryan is now head of Uber’s Global Operations. Uber… Read more »
