If your business includes retail locations (hotel, restaurant, store, etc.) then you should include pictures of your locations on your job descriptions. Giving an inside look at your specific location/store promoted on the job description helps increase your apply rate from quality hires. I’m not talking about just default pictures of a random location, but the actual location… Read more »
Posts about Job Descriptions
Google Now Shows 10 to 15 Pictures per Job Description
If you thought recruiting against Google was already tough, it just got a bit tougher — they now include 10 to 15 pictures of their culture in most of their job descriptions. Check it out below! But don’t fret — you can add video, pictures, chat, ratings & reviews and tons of other features to… Read more »
Deloitte’s New Job Descriptions are Content Rich
If you treat your job description pages (which are ads!) more like editorial content, they will convert better (I didn’t say that — famous ad man David Ogilivy did!). Deloitte recently launched new job descriptions (below) are a great example. Notice all the content they link to in the right-hand rail of the job description page: A day in the… Read more »
DHL Express Nails the “Branded Job Description”
Your job description should always match your brand, a concept I call a “branded job description”. Why is a branded job description so important? The candidate needs to feel your employer brand at the job description level in the same way a consumer feels the brand if they are buying a product or service on your… Read more »
Sutherland’s Evergreen Jobs Landing Page
If you’ve got any evergreen jobs (a job in which the position is always open), you might consider creating a special landing page for just that job. For example, Sutherland Global constantly requires a regular flow of hires for 2 positions (customer support and sales people) in their call center in Rochester, NY (a tough market where unemployment is low) so… Read more »
These Taleo-Based Job Descriptions by Assurant Got My Attention
I look at hundreds of job descriptions every week and I think the JDs by Assurant insurance (example below) are some of the better ones powered by Taleo’s applicant tracking system that I’ve seen in a while. From the HTML it looks like they used an agency (TMP) to do this with an iFrame that allows them… Read more »
5 Calls-to-Action to Make Your Job Descriptions More Effective
You’ve likely heard that job candidates should be considered the buyer with you the employer being the seller. And if you want your candidates to “buy” you need the right calls-to-action at the job description level. And it’s more than just the Apply button. Here are the 5 CTAs (calls to action) we find to most effectively… Read more »
Writing An Effective Job Ad With A Talent Acquisition Pro
I’ve really enjoyed getting to know Scott Birkhead recently. In addition to his role as Director Talent Acquisition at Korn/Ferry Futurestep, he has run his own career coaching business, is an enthusiastic student of direct marketing gurus like Perry Marshall and Dan Kennedy and is a job ad guru. We got to talking about how… Read more »
7 Steps to Writing the Best Job Descriptions
Writing job descriptions may be the single most important thing you do to attract quality talent. I recommend you use the 7 steps/sections below when writing your job descriptions. I’ve also included 20 examples of how leading employers create their job descriptions. Note: If you’re looking for an automated way to write/rewrite job descriptions, check out Ongig’s new Text Analyzer… Read more »
Uber’s Billion Dollar Job Description on Twitter
It is inspiring that Uber’s first hire was through a contrarian job description on Twitter by co-founder Travis Kalanick — with a super-fast reply from a then-stranger.. Here’s the job post from 6 years ago: A guy named Ryan Graves replied 3 minutes later (below) and got the job — Ryan is now head of Uber’s Global Operations. Uber… Read more »
Uber Job Description Reveals Largest Talent Rollout Ever
A recent look at a job description for Uber (Counsel, Regulatory LATAM in Mexico City) happened to mention a new milestone: that Uber is now in 350+ cities. A closer look at data from all of Uber’s open job descriptions (there are more than 1,300 these days), courtesy of the Silk data visualization tool, reveals that Uber is likely the largest… Read more »
CDK Stands Out With Eye-Opening “Infographic” Job Descriptions
If you want your jobs to stand out to the best talent in the world, you need your job description to pop. One innovative new approach CDK Global is using is to include a graphic about the job within the job description — I call this an “Infographic Job Description” — let me know if you… Read more »
Evergreen Jobs
I’ve seen companies spend $500K+ per year on media-buying and 3rd party staffing commissions for a job role they need a ton of people for (an “evergreen” job), yet they spend almost nothing on the job description page itself. Here are a few thoughts on why, how and when to create a specialized evergreen job… Read more »
Uber Job Ad Reveals Company Mindset
I’m not an Uber-hater. I use the service every couple of months, and I’ve always had a positive experience. What I am is an employment branding strategist. I live in the online recruiting world every day. This includes assessing job descriptions. I’ve read thousands of them in 2014, and I just read one for Uber that… Read more »
The Makings of a Modern Job Description
For all of the energy and resources being poured into Employer Branding, one major pain point still remains: job descriptions. Job descriptions are easy to pick on, and for good reason. Most of them are text-riddled, mis-formatted, non-mobile friendly web pages that you wouldn’t send to your best friend. It’s not like most companies don’t… Read more »
