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Clever business cards from naming guru Anthony Shore (he named Blackwire, Scamper, Lytro, Lyric, meeVee & many more products) .

He shows 3 different sets of everyday products and what they look like without any name on them:

Simple yet creative!

Maybe in the future he can show products with bad names (my first vote is Qwikster from Netflix!).

Anthony has the best blog I know — Operative Words — on the topic of naming things. If you take the time to read the couple of dozen of articles on his blog, you will gain Jedi-strength on naming things!

by in Career Advice