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The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including:
- Using technology to drive employer brand
- Content strategy for your employer brand
- Strategies for refreshing your employer brand
- Company use cases (CVS, Fidelity, Phillips)
- Measuring employer brand (metrics, KPIs)
- Leveraging employees in employer brand strategy
Here are some of the top tweets Ebrandcon 2018:
Continuity + pace + momentum are the key ingredients to build your employer brand. @Charlotte_Co #EBrandCon
— Abby Cheesman (@AbbyNeilson) May 23, 2018
Your mobile career site is ranked more importantly by @Google than your desktop career site per @marenhogan #EBrandCon
— Craig Fisher (@Fishdogs) May 23, 2018
“culture is more effective when you talk about purpose before function in orientation” @kevin_richeson #ebrandcon
— Susan S. LaMotte (@SusanLaMotte) May 24, 2018
Look! Leads!! You get more apps than job boards. #ebrandcon pic.twitter.com/SzRDOKGh6G
— Tracey Parsons (@tparsons) May 24, 2018
Facebook live is engagement gold. #ebrandcon
— Tracey Parsons (@tparsons) May 24, 2018
The best content is from your employees and people love dogs. Social tips from @JenNewbill @Dell #EBrandCon #continentalcareers
— Ally Brown (@mrsallybrown) May 23, 2018
Leverage your employees for content. That’s one way to create an employee brand, not and employer brand. @JenNewbill @Fishdogs #EBrandCon pic.twitter.com/M0pWlSzrON
— Jared Nypen (@jarednypen) May 23, 2018
People are 24x more likely to share something coming from a friend than a brand! #EBrandCon
— Jared Nypen (@jarednypen) May 23, 2018
So many incredible presentations at #EBrandCon – #EmployeeAdvocacy is a hot topic this year. @aleigho shares what they are doing at @thermofisher – what’s worked?
1. Leadership Buy-in
2. Content Strategy
3. Rally the Team
4. Feedback Loop pic.twitter.com/0mPrpvd5Lu— Rayanne (@Ray_anne) May 24, 2018
You don’t need a huge budget to have a great #contentstrategy! You already have lots of #content sources. – @aleigho #EBrandCon pic.twitter.com/bLABBVVs7L
— Emily Fritz (@Social_Em) May 24, 2018
Some KPIs to consider when measuring employer brand content strategy. Nice, @aleighho #EBrandCon pic.twitter.com/eO1d7q7MZf
— Jared Nypen (@jarednypen) May 24, 2018
Need an idea of how to measure employee brand. Here’s like 20. @JorgenSundberg #EBrandCon pic.twitter.com/pFkCUGvK1M
— Jared Nypen (@jarednypen) May 24, 2018
Despite the excellent #employerbrand activation strategy @aleigho received a $0 budget and turned to #EmployeeAdvocacy! #EBrandCon pic.twitter.com/W3d5gFGx9D
— Emily Fritz (@Social_Em) May 24, 2018
Here’s how to get budget for your #employerbrand @Charlotte_Co #EBrandCon pic.twitter.com/yv7jokJzUn
— Abby Cheesman (@AbbyNeilson) May 23, 2018
Always repurpose content – don’t just share once, keep sharing it if it’s still relevant! – @media2knight #EBrandCon #ContentStrategy pic.twitter.com/SoLREHP2WO
— Emily Fritz (@Social_Em) May 24, 2018
By the end of this year, 80% of all content will be video. For recruitment today, it’s less than 10% #EBrandCon
— ThirtyThree (@weare33) May 23, 2018
Thx for sharing practical employer branding strategies & keeping it real, @JenNewbill #EBrandCon, Love those dogs!!! pic.twitter.com/BGvKAm28P3
— Dionne Rodrigues (@DRodriguesHealy) May 24, 2018
Any interview question you can ask that leads to the purpose of someone’s work can lead to really great content. — @laurynsargent #EBrandCon #storytelling
— Eva Menezes (@evamenezes) May 24, 2018
1. What do you value most in your career? 2. In what areas does our company deliver exceptional value? ???? the 2 questions @Charlotte_Co asks to uncover employer brand. #EBrandCon
— Abby Cheesman (@AbbyNeilson) May 23, 2018
Diversity & Inclusion at 10 Top Tech Companies https://t.co/nJPtvmmc49 #EBrandCon pic.twitter.com/qm7jFOoIoC
— Link Humans (@LinkHumans) May 25, 2018
Everyone cares about it, but lack the structure to successfully build an #employerbrand @marenhogan @RedBranch #EBrandCon pic.twitter.com/m00CA6Axjt
— Abby Cheesman (@AbbyNeilson) May 23, 2018
One pillar of @MagellanHealth EVP, Work Life Flow (not balance!). ❤ this. @Charlotte_Co #EBrandCon pic.twitter.com/0cowdqwnZf
— Abby Cheesman (@AbbyNeilson) May 23, 2018
Maren Hogan @RedBranch talking about benefits like being LGBT friendly on your careers site. @Atlassian found a 15% increase in diverse applicants just by saying they wanted them on their postings! https://t.co/rXdQ3jCoAt #EBrandCon
— Lauryn Sargent (@laurynsargent) May 23, 2018
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