50 Phrases to Avoid So You Don’t Have Clinical-Sounding Job Postings

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Do your job postings have clinical-sounding words? Do they sound “prescriptive”. Perhaps they look like an attorney wrote them — full of “legalese”. Your job posting should, of course, be an ad…not a legal contract. Check out the beginning of this nursing job ad below (analyzed by Ongig’s Text Analyzer job description software).  Ongig’s software… Read more »

9 Winning Employer Brand Marketing Strategies

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Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Let’s get to it! Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising… Read more »

Will “Masculine” Companies Need to Change their Name?

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When Kleenex (after 62 years!) scrapped its “Mansize” Kleenex tissues  (see the below tweet that helped spark the social movement for Kleenex to change), it got me thinking about what else might need to get gender-neutralized. Hi @Kleenex_UK. My 4yo son asked me what was written here. Then he asked, why are they called mansize?… Read more »

7 Best Practices for Using Bullets in Job Descriptions

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How many bullets should you use in a job description? Does your job posting have too many bullets? Great questions. I’ve been asked a bunch of these job description bullet-related questions. I did my best to answer those and more below. It’s all the best practices I know about the most effective use of bullets… Read more »

Newsday Gets Hammered On Disability Language for This Job Posting

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On the heels of 7 Controversial Stories About Job Descriptions, here’s another cautionary tale of poor wording in job postings. It was discovered by Wendy Lu, a self-prolaimed “Proud Disabled Woman” (vocal cord paralysis).  Wendy found a job ad posted by Newsday, the Long Island-based newspaper in New York, for a general assignment reporter. It included… Read more »

12 Examples of Poorly Written Job Descriptions

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Poorly written job descriptions share certain things in common. I’ve analyzed (by hand) many thousands of job descriptions and created this checklist of the”worst job description practices” to avoid. 1. Poorly Written Job Descriptions Have Long Job Titles The job title is key. It’s usually the first thing a candidate sees. Job titles with 1… Read more »

Action Verbs for Job Descriptions [The Comprehensive List]

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Action verbs are the most effective verbs to use in job descriptions. What is an action verb? It’s a verb that expresses physical or mental action. Examples of action verbs: The CEO motivates his team. The developer writes code. The accountant approves the balance sheet An action verb is distinct from linking verbs (am, are, is, was,… Read more »

7 Controversial Stories About Job Descriptions [With Key Learnings]

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Job descriptions are in the news lately. A lot of controversy. I’m hoping you’re not in any of them. That got me digging. I went back a few years to find stories related to controversial job postings. There’s Uber, Abercrombie, Walmart and other lesser-known names as well. I’m starting a list here as a central… Read more »

What 7 Years Running a Dating Advice Company Taught Me About Recruiting

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Recruiting is like dating. Before Ongig, I had a great job as CEO of a dating advice company. We helped millions of single men (and some single women) become more successful at dating. Here are a few ways I found that recruiting is like dating: “Be yourself; everyone else is already taken” Oscar Wilde is… Read more »

7 Examples of Well Written Job Descriptions [With Tips!]

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Well written job descriptions aren’t easy to come by. Most JDs are written by busy hiring managers or recruiters. They read more like a legal contract than clean ad copy. Below are 7 tips based on examples of well written job descriptions I found on the web. Tip #1 for Well Written Job Descriptions: Use Questions… Read more »

15 Best Job Ads Examples (2019)

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Today I’m going to reveal the best job ads examples in 2019. You’re bound to find some job ad ideas to draw inspiration from. First, Let’s look at what the best job ads contain: Consistent Branding — Clear logos at the top of the page and throughout the job ad. The page’s color scheme is… Read more »

5 Lessons I Learned from Cynet’s “Preferably Caucasian” Job Posting Debacle

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When Cynet Systems, an Inc. 5000 company out of Ashburn, Virginia, had its job posting debacle last month, I decided not to write about it. Cynet CEO Nick Budhiraja and his team had reached out to Ongig (we have software that helps avoid such issues). I thought I’d hold off on giving my take on… Read more »

Employer Required to Pay $250K for Poorly Written ADA Job Description

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The placement of a single bullet in a University’s job description cost it $250,000 under the Americans with Disabilities Act (ADA). Job descriptions, under the ADA, can be the “evidence” that courts use to rule in a lawsuit. This is a cautionary tale for employers, especially those who consider rotating work schedule to be an… Read more »

5 Free Hacks for Writing Effective Job Descriptions

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I’d love it if you used Ongig’s Text Analyzer software for writing job descriptions. But it’s not free and I understand we might be beyond your budget. So, in the meantime, here are 5 free “hacks” (tools) for you to write more effective job descriptions. Writing Job Descriptions Free Hack #1: Word Count Optimizing the word… Read more »

How To Find Your Most Valuable Organic Job Pages in Google Analytics

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Today you’ll learn how to find your most valuable job pages in Google Analytics. Specifically, I’ll show you how to find the job pages that generate the most organic traffic. Why is organic traffic important? It’s free It’s relevant traffic It’s sustainable Let’s dive right in. How to Find Job Pages that Generate the Most… Read more »