It’s that time of the year again, and the Glassdoor Summit in San Francisco is the place to be. This event focuses on the ever-evolving talent acquisition landscape with a focus on talent attraction, recruiting, employer branding, and culture.
We’re focusing on Days 2 and 3 because that’s where the real meat and potatoes are, Day 1 is usually used for intros and welcomes.
Day 2 featured some dynamic leaders including Katie Burke VP of Culture and Experience at Hubspot, Andrew Levy Head of Global Careers Brand at Uber, Lisa Smith-Strother Sr. Director and Global Head of Employer Branding and Diversity Talent Attraction at Ericsson, Lucia Luce Quinn Chief People Officer at Forrester just to name a few.
If you missed Day 2 don’t worry we have you covered with a brief summary and also some of the best tweets/insights.
The day started with emphasis on employer brand and ways of turning it into a competitive advantage for your company and also touched on ideas in creating, measuring, and analyzing its impact.
Then diversity and inclusion recruitment strategy were discussed, specifically strategies in utilizing key diversity events, social media presence, and tactical digital marketing campaigns to attract the right candidates.
Other topics presented during Day 2:
- Employer Value Proposition
- Recruitment Metrics
- HR Leader Strategy
- Transparency
Here are some of the top tweets from Day 2:
EVP: your company’s unique offerings, associations and values as experienced by employees @Alevs34 #gdsummit
— Chris Skaggs (@skaggschrisL) September 13, 2016
“Employees love to be mentioned in the context of the work they’re doing.” Yes! Engage them. Tell their stories. Recognize them. #GDSummit
— Stacy Donovan Zapar (@StacyZapar) September 13, 2016
Hold hiring managers accountable in the #recruitment process. Move fast, use technology, sell the organization. #gdsummit
— Lisa Ryan (@Lisa41798) September 13, 2016
There’s only one brand for a company. Your talent brand amplifies the people element #gdsummit
— Brittany Bellamy (@bnbellamy) September 13, 2016
Preach! @leelasrin “Marketing is about how you make people feel. Employment mktg is about how you make potential candidates feel” #gdsummit
— Deniz Gültekin (@denizg) September 13, 2016
Be unapologetic with employer brand. Not all candidates will love it but those who do will align with your culture #gdsummit @KimberleaKoz
— Maria Briggs Berta (@MariaVBriggs) September 13, 2016
75% of job seekers consider a company’s #employerbrand before applying for a job. @katieburkie #gdsummit
— Grace Chiu (@GraceMChiu) September 13, 2016
.@macyandrews: It’s not the hiring that’s the problem, it’s the attraction #EmployerBranding #gdsummit
— Robin Erickson, PhD (@RAEricksonPhD) September 13, 2016
Brandy Ellis of @maxpoint_int #EmployerBranding & #recruiting working w common purpose #gdsummit pic.twitter.com/EeD9DqqTWA
— Tania P. Shah (@taniapshah) September 13, 2016
Favorite quote “Continue to act like a “Network” instead of a “Hierarchical” organization” from @NestleUSA , #gdsummit
— Marie Sanguinetti (@mariesanguinett) September 13, 2016
The recruitment process doesn’t end when a candidate is rejected. – Candidate Care System @lisasmithstroth #gdsummit pic.twitter.com/OpoKAorjLt
— Thirukumaran R (@ThiruHR) September 13, 2016
Let employees take over company @instagram & @Snapchat – Great idea, make your employees your social advocates.
#gdsummit— Marie Sanguinetti (@mariesanguinett) September 13, 2016
@ericsson Employer Brand Infographic – @lisasmithstroth #gdsummit / @GDforEmployers pic.twitter.com/WzOkca5ibD
— Thirukumaran R (@ThiruHR) September 13, 2016
Excellent Employee Experience = transparency, every1 owns culture, build trust, be humble, ask q’s & keep talkin -> starts w/ CEO #gdsummit
— fred leong (@fritzny) September 13, 2016
“Culture is to recruiting what marketing is to product.” -Katie Burke, VP of culture and experience @hubspot #gdsummit
— Jen (@Jen_Jensen) September 13, 2016
Make culture a business priority, not just for HR. Everyone in the company owns culture from intern to C-level. @katieburkie#gdsummit
— Marie Sanguinetti (@mariesanguinett) September 13, 2016
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About the Author —Nick Misa is the Marketing Lead for Ongig, the first-ever video job description platform. Ongig lets you display your Employer Brand on your job search page, microsites, and job descriptions. Early clients of Ongig include Yelp, GoDaddy, Verizon Digital and Autodesk..
Nick Misa
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