Applying The 6 Principles of Persuasion To Recruiting

Posted by & filed under Recruiting Strategies.

One of my very favorite business books is Influence by Dr. Robert Cialdini. He outlines 6 driving factors to persuade people to say “yes”. If you can recruit using these 6 persuasion shortcuts, you’ll get more “yes’s” and you’ll get them sooner. 1) Reciprocity The more you give someone, the more obliged they want to… Read more »

Gender-Neutral Suggestions for the Top 25 Job Titles That Still Use the Word “Man”

Posted by & filed under Diversity and Inclusion.

Gender Neutral Job Titles Cover

Many of us are talking about gender-neutral job descriptions these days. But how about gender-neutral job TITLES? Gender-biased job titles are so prevalent that Ongig now offers a  job title bias checker in our Text Analyzer software. After all, if you show gender bias in the job title, a candidate might not even read the rest of… Read more »

8 Ways to Create “Dynamic Job Descriptions”

Posted by & filed under Job Descriptions.

Most job descriptions are text-only and static. We all know that. So, how do you make a job description dynamic? Here are 8 ideas: 1) Branding (Header/Footer & Color Scheme) You might start with the simplest move: adding your branding. The branding items to include on your job descriptions include your: Header and footer (I’d… Read more »

Colliers Adds Employee Value Proposition Taglines to Job Postings

Posted by & filed under Employer Branding.

Real estate powerhouse Colliers International has a new “Power of Be” employee value proposition in its job descriptions. The opening 2 sentences of some of their latest U.S. job posting includes 3 words about what the candidate has the potential/power to “BE”.  E.g., “Be the expert” “Be a team player” “Be ambitious” Check out the… Read more »

Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions?

Posted by & filed under Job Descriptions.

Do you have this problem? You’ve got a solid-looking company career site page like this: The “Hotel Lobby Theory” …yet your job description pages look something more like this JD below. My friend Eric Osterman (Recruitment Marketing Manager at CenturyLink calls it the “Hotel Lobby Theory” — the lobby needs to look pretty but if… Read more »

Your Company Career Site Job Search is Dead

Posted by & filed under Company Career Site.

How would you like 70%+ more quality candidates surfing around your career site? If yes, you’re going to want to read on! On Oct. 12th, As I strode over from the old-fashioned MGM Grand hotel (where I was staying) to the tony Venetian Resort on the Vegas Strip, I was more than a bit nervous…. Read more »

3 Tips from U.S. Acute Care’s Branded Job Descriptions

Posted by & filed under Job Descriptions.

You can see 3 nice job description features below from new hospital organization U.S. Acute Solutions: 1. A picture of every office (hospital) This is an easy feature that every hospital group should consider since candidates want to picture where they work (and most hospitals have a quality picture of their location). The same applies… Read more »

17 “Touches” for Recruiting Passive Candidates

Posted by & filed under Recruiting Strategies.

Some candidates are worth the time. A Talent Acquisition leader at a Fortune 500 company told me the other day that their team has to make 17 touches to recruit passive candidates.  What a great stat to track! By “touches” she is referring to 17 outreach activities (she was excluding screening calls and interviews) it takes to… Read more »

5 Engaging “Overlays” For iCims ATS Job Pages

Posted by & filed under Job Descriptions.

If you’re an iCIMS client, you might want more engaging job descriptions than the out-of-the-box iCIMS job page which often looks something like this:   Below are 5 examples of iCIMS clients using “overlays” to give themselves job pages with stronger branding and candidate engagement.   1. T-ROC Big Title — They treat the job title… Read more »

7 Mistakes to Avoid When Writing a Job Description

Posted by & filed under Writing Job Descriptions.

Writing a Job Description Mistakes to Avoid

Words matter…especially in job descriptions. Update: Since writing this article, our team here at Ongig launched a new version of our Text Analyzer software for writing job descriptions. Here are 7 mistakes to avoid when writing YOUR job description: 1) A Long Job Title Many companies use job descriptions that are too long, resulting in lower… Read more »