8 Ways to Create “Dynamic Job Descriptions”

Posted by & filed under Job Descriptions.

Most job descriptions are text-only and static. We all know that. So, how do you make a job description dynamic? Here are 8 ideas: 1) Branding (Header/Footer & Color Scheme) You might start with the simplest move: adding your branding. The branding items to include on your job descriptions include your: Header and footer (I’d… Read more »

Colliers Adds Employee Value Proposition Taglines to Job Postings

Posted by & filed under Employer Branding.

Real estate powerhouse Colliers International has a new “Power of Be” employee value proposition in its job descriptions. The opening 2 sentences of some of their latest U.S. job posting includes 3 words about what the candidate has the potential/power to “BE”.  E.g., “Be the expert” “Be a team player” “Be ambitious” Check out the… Read more »

10 Tips for Writing Effective Job Descriptions

Posted by & filed under Writing Job Descriptions.

A few tips from my 20+ years of writing job descriptions: Put First Things First The most important rule of the first sentence of a job description (or anything you write) is to get the candidate to read the NEXT sentence! So, you should always put the most important information first. Examples: Your opening lines… Read more »

Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions?

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Do you have this problem? You’ve got a solid-looking company career site page like this: The “Hotel Lobby Theory” …yet your job description pages look something more like this JD below. My friend Eric Osterman (Recruitment Marketing Manager at CenturyLink calls it the “Hotel Lobby Theory” — the lobby needs to look pretty but if… Read more »

Your Company Career Site Job Search is Dead

Posted by & filed under Company Career Site.

How would you like 70%+ more quality candidates surfing around your career site? If yes, you’re going to want to read on! On Oct. 12th, As I strode over from the old-fashioned MGM Grand hotel (where I was staying) to the tony Venetian Resort on the Vegas Strip, I was more than a bit nervous…. Read more »

3 Tips from U.S. Acute Care’s Branded Job Descriptions

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You can see 3 nice job description features below from new hospital organization U.S. Acute Solutions: 1. A picture of every office (hospital) This is an easy feature that every hospital group should consider since candidates want to picture where they work (and most hospitals have a quality picture of their location). The same applies… Read more »

17 “Touches” for Recruiting Passive Candidates

Posted by & filed under Recruiting Strategies.

Some candidates are worth the time. A Talent Acquisition leader at a Fortune 500 company told me the other day that their team has to make 17 touches to recruit passive candidates.  What a great stat to track! By “touches” she is referring to 17 outreach activities (she was excluding screening calls and interviews) it takes to… Read more »

5 Engaging “Overlays” For iCims ATS Job Pages

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If you’re an iCIMS client, you might want more engaging job descriptions than the out-of-the-box iCIMS job page which often looks something like this:   Below are 5 examples of iCIMS clients using “overlays” to give themselves job pages with stronger branding and candidate engagement.   1. T-ROC Big Title — They treat the job title… Read more »

10 Samples of an Effective EEO Statement

Posted by & filed under Diversity Recruiting.

EEO Statement Samples Cover

The purpose of an EEO (Equal Employment Opportunity) statement is to comply with EEOC (Equal Employment Opportunity Commission) law but there’s also a marketing aspect to it. The words in your EEO statement (which often appear in all your job postings) are also words that a candidate will measure you by. In fact, many employers are adding hot new… Read more »

5 Great “Overlays” For Kenexa-Brassring ATS Job Pages

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Kenexa Brassring ATS Job Page Overlay

If you’re a Kenexa-Brassring ATS client, you are likely frustrated with how your default job pages look “out of the box” without any customization. And that’s a clear obstacle to you having effective employer branding/candidate experience. Here is an example of a basic, “out of the box” job description page of a Kenexa-Brassring ATS client: Below are 5 examples… Read more »