12 Killer Facts on “Employee Branding”

Posted by & filed under Employee Branding.

You hear a lot about employer branding these days but what about ’employee’ branding? What I mean by employee branding is the concept of specifically leveraging your employees as brand ambassadors to help you better recruit. I was inspired last week by the terrific post: Stop Employer Branding, Start Employee Branding, by Tom Laine out of Finland — it included… Read more »

The American Heart Association Leverages Diversity Recruiting Microsites

Posted by & filed under Diversity and Inclusion.

Great piece on diversity recruiting strategies employed by the American Heart Association (AHA) at SHRM last week. Most of their focus has been on diversity recruiting microsites. Some highlights: Diversity Recruiting Best Practices at AHA Hired a diversity recruiting specialist Built six diversity recruiting microsites focused on diverse candidates, veterans and people with disabilities. Back-linked those sites and… Read more »

Amazon Builds Candidate Experience Content Management System for All Employees to Use

Posted by & filed under Microsites, Recruiting Software.

We found a surprising nugget at Amazon.jobs when we did our 20 of the Best Company Career Sites article. They now have an Amazon Candidate Experience microsite and on there was a one-line bullet claiming that Amazon now possesses a home-grown content management system allowing ALL employees to publish content on Amazon.jobs. Here’s the bullet (also pictured below): “We built… Read more »

Fast-Growing Drybar Launches Video Job Descriptions

Posted by & filed under Video Job Descriptions.

The hot retailer Drybar (whose focus is hair “blowouts”) is the latest business leader to recruit through video job descriptions. Here’s the video that’s now appearing on every job description:   And below is an example of the full video job description: The video shows one team at their West Hollywood location. Key points the video hits… Read more »

Nationwide Increases Quality of Hire through “Realistic Job Preview”

Posted by & filed under Video Job Descriptions.

Nationwide Insurance has one of the most creative ways to reduce employee turnover that I’ve seen in a while. Many call it a “realistic job preview” and they’re leveraging it for the customer service role at their call centers. What is a realistic job preview? It’s any device (automated or manual) that helps provide candidates a preview of their… Read more »

Hilton Makes 3 Clever Moves In Their Job Descriptions

Posted by & filed under Job Descriptions.

Hilton does 3 very smart things on its job descriptions to help build pipeline and increase quality of hire: Personalized Map — They provide a map on every job description showing the location of the hotel. You should also notice that your candidates picture can appear in the upper-right hand of the map thumbnail —… Read more »

5 Mistakes Your Job Search Page Might Make to Damage Your Brand

Posted by & filed under Company Career Site.

Your company career site job search page is a vital component of the candidate experience. However, many job search pages make some common mistakes. I ran across one employer recently, Ideal Industries, whose job search page had 5 things they could fix to improve candidate experience (and increase pipeline/traffic). I don’t mean to pick on Ideal Industries: they… Read more »

A Comprehensive List of Employer of Choice Awards

Posted by & filed under Employer of Choice.

Top employer of choice awards logos

If you include an employer of choice award on your career and job pages, that is “solid social proof” as us psych-marketers like to say to attract and engage candidates. Becoming an employer of choice is tough for some but can be easy for others — there are tons of awards to win (see the list… Read more »