Mark Zuckerberg’s 7 Recruiting Tips

Posted by & filed under Recruiting Strategies.

If you want to be the best at recruiting it helps to look at what the best companies in the world do. I believe Facebook is one of those companies and their recruiting starts at the top…with Co-founder & CEO Mark Zuckerberg. Here are 7 recruiting strategies I’ve observed from Zuckerberg: 1) “You should never… Read more »

Epsilon’s Unique “Welcome to…” Page for Candidate Experience

Posted by & filed under Employer Branding.

I stumbled across this terrific web page (below) by marketing leader Epsilon the other day: It’s a simple yet powerful example of effective candidate experience and employer branding for you employers with multiple locations. Epsilon is rolling out the red carpet for new employees (and candidates!) in every office with details about each location. Here’s… Read more »

The Top 100 Applicant Tracking Systems in 2018

Posted by & filed under Recruiting Software.

A common question I get asked is: “What are the top applicant tracking systems I should consider using?” So, every year the Ongig team and I find the top ATS’s used by employers actively hiring…and we publish the details. We fine-tune this list of top applicant tracking systems based on community feedback — 117,000 people… Read more »

Applying The 6 Principles of Persuasion To Recruiting

Posted by & filed under Recruiting Strategies.

One of my very favorite business books is Influence by Dr. Robert Cialdini. He outlines 6 driving factors to persuade people to say “yes”. If you can recruit using these 6 persuasion shortcuts, you’ll get more “yes’s” and you’ll get them sooner. 1) Reciprocity The more you give someone, the more obliged they want to… Read more »

Gender-Neutral Suggestions for the Top 25 Job Titles That Still Use the Word “Man”

Posted by & filed under Gender Neutral Recruitment.

Gender Neutral Job Titles Cover

Many of us are talking about gender-neutral job descriptions these days. But how about gender-neutral job TITLES? Take a look at job boards and news articles and you’ll find that many common job titles still use the word “man” in them. Search Indeed for “salesman” and you’ll find 277 job openings with that title. A… Read more »

8 Ways to Create “Dynamic Job Descriptions”

Posted by & filed under Job Descriptions.

Most job descriptions are text-only and static. We all know that. So, how do you make a job description dynamic? Here are 8 ideas: 1) Branding (Header/Footer & Color Scheme) You might start with the simplest move: adding your branding. The branding items to include on your job descriptions include your: Header and footer (I’d… Read more »

Colliers Adds Employee Value Proposition Taglines to Job Postings

Posted by & filed under Employer Branding.

Real estate powerhouse Colliers International has a new “Power of Be” employee value proposition in its job descriptions. The opening 2 sentences of some of their latest U.S. job posting includes 3 words about what the candidate has the potential/power to “BE”.  E.g., “Be the expert” “Be a team player” “Be ambitious” Check out the… Read more »

10 Tips for Writing Effective Job Descriptions

Posted by & filed under Writing Job Descriptions.

A few tips from my 20+ years of writing job descriptions: Put First Things First The most important rule of the first sentence of a job description (or anything you write) is to get the candidate to read the NEXT sentence! So, you should always put the most important information first. Examples: Your opening lines… Read more »

Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions?

Posted by & filed under Job Descriptions.

Do you have this problem? You’ve got a solid-looking company career site page like this: The “Hotel Lobby Theory” …yet your job description pages look something more like this JD below. My friend Eric Osterman (Recruitment Marketing Manager at CenturyLink calls it the “Hotel Lobby Theory” — the lobby needs to look pretty but if… Read more »

Your Company Career Site Job Search is Dead

Posted by & filed under Company Career Site.

How would you like 70%+ more quality candidates surfing around your career site? If yes, you’re going to want to read on! On Oct. 12th, As I strode over from the old-fashioned MGM Grand hotel (where I was staying) to the tony Venetian Resort on the Vegas Strip, I was more than a bit nervous…. Read more »

3 Tips from U.S. Acute Care’s Branded Job Descriptions

Posted by & filed under Job Descriptions.

You can see 3 nice job description features below from new hospital organization U.S. Acute Solutions: 1. A picture of every office (hospital) This is an easy feature that every hospital group should consider since candidates want to picture where they work (and most hospitals have a quality picture of their location). The same applies… Read more »