5 Storytelling Steps to Transform Your Career Site

Posted by & filed under Company Career Site.

If you want your career site to attract and convert the best candidates, it helps to borrow lessons from the best storytellers. Screenplay writers, for instance, are masters at getting us (the viewer) to sit down for: 2 days, 15 hours and 30 minutes (first 7 seasons of Game of Thrones) 22 hours and 40 minutes… Read more »

Comparably: The New Glassdoor Alternative

Posted by & filed under Employer Branding.

If you’re a recruitment marketing or employer branding leader, you probably have tons of energy around company review sites like Glassdoor. A new Glassdoor alternative that has grown rapidly is Comparably. I spent some time with Comparably CEO Jason Nazar to dig in on this important new part of the employer branding space. Special thanks… Read more »

Creating a New Company Career Site: The Definitive Guide

Posted by & filed under Company Career Site.

It’s no secret that your company career site is one of the most important elements of your recruiting strategy. In fact, it’s a culmination of many initiatives: candidate experience, employer branding, recruitment marketing, diversity and inclusion. Bottom line? If you want to attract, engage and convert more candidates, optimizing your company career site is a… Read more »

3 Job Ads That Might Have Age Discrimination

Posted by & filed under Job Ads.

In February, I wrote about 6 ways to avoid age bias in your job descriptions. Apparently not everyone got the memo. Just a cursory look at job boards finds numerous examples of age bias are still out there. I hate to be a buzzkill but these oversights can get you fired or sued. Note: Most… Read more »

10 of the Best Job Descriptions in 2019

Posted by & filed under Job Descriptions.

Best Job Descriptions 2019 Cover

If you look at the best job descriptions (below) you’ll notice a pattern. Most have: Multi-Column Format — Easier to read. That’s why most magazines and newspapers use them! Good Employer Branding — Consistent color, font and perhaps even corporate messaging (especially helpful if a candidate comes from a job board and hasn’t seen the… Read more »

8 Key Steps of a Job Description Text Analyzer

Posted by & filed under Job Descriptions.

Are you shopping for job description text analysis software? Some recruiting leaders want this augmented writing tool because of the ROI they enable on hiring quality/diverse applicants (e.g. one client boosted their applicant to phone screen conversion from 5% to 17%; another saw a 4X increase in diversity and inclusion hiring). If you are looking,… Read more »

6 Ways to Avoid Age Bias in Your Job Descriptions

Posted by & filed under Diversity and Inclusion.

Older Woman Grocery Worker

U.S. Employers paid $240 million in age bias lawsuits since 2000, according to a survey by GoodJobsFirst.org. Note: Most age discrimination lawsuits relate to The Age Discrimination in Employment Act (ADEA) which forbids age discrimination against people who are age 40 or older. It does not protect workers under the age of 40, although some states… Read more »