Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Let’s get to it! Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising… Read more »
Today I’m going to reveal the best job ads examples in 2019. You’re bound to find some job ad ideas to draw inspiration from. First, Let’s look at what the best job ads contain: Consistent Branding — Clear logos at the top of the page and throughout the job ad. The page’s color scheme is… Read more »
Today you’ll learn how to find your most valuable job pages in Google Analytics. Specifically, I’ll show you how to find the job pages that generate the most organic traffic. Why is organic traffic important? It’s free It’s relevant traffic It’s sustainable Let’s dive right in. How to Find Job Pages that Generate the Most… Read more »
The best candidates crave transparency. Employers who are hesitant about transparency in their job descriptions may inadvertently cause job seekers to lose interest (Harris Poll of 1,100 adults in May 2018). Here are some tips: 3 ways to create more transparent job descriptions 1. Salaries The #1 thing in job descriptions that candidates are about is salary… Read more »
Looking for some new career site ideas? Here are 5 we found recently that we had never seen before (at least not with this execution). Enjoy! Career Site Idea #1: Salary Calculator & Salary Transparency Stack Overflow, a software community, is transparent about how much money you’ll make with them. They offer up a Salary… Read more »
The best job postings are structured, informative and content-rich. Here’s a job posting template/checklist to best attract, engage and convert candidates: Checklist for Creating the Best Job Postings Feature Video or Image Your hero media (video/image) should be “above the fold” (like in a magazine or newspaper article). This helps your job posting to get… Read more »
Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. In fact, you’ll find 30+ strategies, tips and examples in this post. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. Employer Branding on Job Descriptions vs Company Career Page… Read more »
“When it comes to investing in diversity, 71% of talent professionals report that achieving gender parity at their company is a top priority.” – LinkedIn Global Recruiting Trends Report I curated some stats and added some actionable tips to help you with your gender diversity recruiting strategy. 1. “Men apply for a job when… Read more »
If you’re a Jobvite ATS customer you might looking for ways to enhance your Jobvite job pages. An out-of-the-box Jobvite ATS job page might look something like this: That’s a better job page than those from Taleo, Brassring and some older ATS’s. And there are many, many happy Jobvite customers. But to have a cutting-edge job… Read more »
Are you doing a career page redesign or creating a new one altogether? Our 15 Best Careers Pages (2019) is here to help! Remember: the goal of a company career page is to get the candidates’ attention so that they dive into your job postings. Below, you’ll find the 15 best career pages we’ve found… Read more »
If you’re a SuccessFactors ATS customer you may be looking for ways to customize your SuccessFactors pages. As one TA leader told me: “I want to complete control of the UI of the job!” The SuccessFactors ATS, like other ATS’s, is mostly focused on “tracking” (not “attracting”) candidates. As they should be. Here’s an example… Read more »
The Digital Candidate Experience is an integral part of recruiting and talent acquisition. You might recall 5 Key Steps Of Your “Digital” Candidate Experience we published a while back. We decided to make an infographic for easy readability and quick reference. You can download the infographic HERE. Why I Made This There are many aspects of the candidate experience… Read more »
The commute to work is a huge factor in recruiting and considering candidates. Out of the 1,000’s of job ads we’ve looked at, <1% include this information. Long commute times result in more stress, late attendance and missed meals. All of these things contribute to low job satisfaction (an employer’s nightmare). An Example of Commute Information… Read more »
A new year is upon us which means a fresh list of HR conferences and recruiting events. The HR industry is thriving and we’re seeing a big uptick in events from our list of HR conferences in 2018. Needless to say, this is our longest list ever! Which of these top HR conferences will you attend… Read more »
Google now tags all traffic coming from their Google For Jobs search. Any URL/link referred from Google For Jobs contains these UTM parameters : utm_campaign=google_jobs_apply utm_source=google_jobs_apply utm_medium=organic Check out the end of this Amazon job URL: Reasons Why Google Tags Google For Jobs Posting Links: To see how much traffic the new Google For… Read more »
