The best job ads get you (the employer) 3 things: Attention — they stop the candidate in their tracks. Engagement — they keep the candidate on the page, usually through thoughtful content. Call-to-Action — they get the candidate to click “apply” or take a secondary action like to join a talent community or explore the… Read more »
Video job descriptions grab the attention of busy candidates. They also boost candidate time-on-page (engagement!). Here’s a list of tools to consider: 11 Awesome Video Job Description Creation Tools VideoMyJob A recruitment video production app that allows companies to make video in-house. They allow employers to streamline video production. They segment the production process into… Read more »
Recruitment marketing platforms are attracting and engaging talent more than ever. We recently published The Top Applicant Tracking Systems used by Fortune 500 Companies. As we collected ATS data we also checked to see if companies were using a recruitment marketing platform to enhance their career site. It turns out: “41% of Fortune 500 companies use… Read more »
Your job postings are a key piece of your recruitment strategy. And if you’re a Taleo client there’s a good chance you’re considering enhancing your job postings. The top-level goals of your job postings are to: Engage the candidate Convert the candidate With these goals in mind, you’ll want to look at your Taleo job… Read more »
Recruitment marketing is vital to talent acquisition. In the guide below, I share a primer on all things recruitment marketing. You’ll find tips including: What is Recruitment Marketing? The Recruiting Funnel & Recruitment Marketing Awareness Facebook Recruitment Marketing Examples Interest & Consideration Recruitment Marketing Strategies Company Career Page Job Postings Diversity & Inclusion Statement Diversity… Read more »
There’s a new job board in town and it’s focused solely on video. Vimeo, known as one of the biggest video sharing platforms recently announced its entry into the job market with Vimeo For Hire. They’ll have over 30,000 video producers, editors, directors, operators, and more available for hire. “Every business, brand,… Read more »
Are you an employer using Cornerstone OnDemand? Cornerstone’s product offerings include: Cornerstone Recruiting Cornerstone Learning Cornerstone Performance Cornerstone HR I’ll focus on Cornerstone Recruiting because that’s where the applicant tracking system is — and where the job pages are generated. What is a Cornerstone OnDemand job page overlay? A job page overlay is a… Read more »
Are you using the Lever ATS? Lever is a top ATS among employers in our Top Applicant Tracking Systems (ATS Software) in 2020 blog post. Lever Hire Lever Nurture Lever Analytics We’ll focus on Lever’s applicant tracking system since that’s where job pages are generated. Now let’s talk about Lever job page overlays. What is… Read more »
Are you an employer using the Workday ATS? Workday Recruiting has grown to become a top applicant tracking system among employers. For example, Workday edged out Taleo as the #1 ATS used by Fortune 500 companies according to our recent ATS report for Fortune 500 companies: As Workday continues to be a top ATS system,… Read more »
If you’re looking for a list of the best career pages in 2019, you’ve come to the right place (note: the Part 1 of this is here: The 15 Best Career Pages in 2019). Here’s the deal: Company career pages are evolving at an astounding rate. With employer branding and recruitment marketing initiatives taking priority,… Read more »
This is the complete guide to recruiting microsites. If you want to: Create a more targeted candidate experience Drive more organic traffic Turn more job seekers into applies Then this is the guide for you. Let’s roll. Recruiting Microsite Fundamentals In this section, we’re going to cover the basics of recruiting microsites. What Are Recruiting… Read more »
If you’re looking to get more out of your applicant tracking system, you might consider these 3 types of recruiting software. They easily integrate with your ATS and can give you a better ROI. Let’s dive in: 1. Text Analyzer for Job Descriptions Analyze your job descriptions for gender bias, racial bias, age bias and/or… Read more »
Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Let’s get to it! Email Marketing Content Marketing Job Boards Company Job Pages Employer Review Sites Google Adwords (Search Network) Google Analytics Social Media Advertising… Read more »
Today I’m going to reveal the best job ads examples in 2019. You’re bound to find some job ad ideas to draw inspiration from. First, Let’s look at what the best job ads contain: Consistent Branding — Clear logos at the top of the page and throughout the job ad. The page’s color scheme is… Read more »
Today you’ll learn how to find your most valuable job pages in Google Analytics. Specifically, I’ll show you how to find the job pages that generate the most organic traffic. Why is organic traffic important? It’s free It’s relevant traffic It’s sustainable Let’s dive right in. How to Find Job Pages that Generate the Most… Read more »
