The Top 8 Things Candidates Really Care About in Employer Branding

Posted by & filed under Employer Branding.

Top Employer Brand Criteria

When it comes to your employer brand, there’s a disconnect between what the candidate really cares about versus what you employers think they care about. That’s one finding from Hinge Research Institute’s recently-released terrific Employer Brand Study where they surveyed 800+ employers and job seekers. The study is full of great employer branding research but this one graphic below really stood… Read more »

5 Company Career Site Mistakes To Avoid

Posted by & filed under Company Career Site.

5 mistakes on career pages iframe - Ongig

To create the best digital candidate experience avoid these 5 common mistakes that can hurt your recruiting strategy. 1) No Category and Location Pages (Candidate Experience) If you could make the job search easier for a candidate, wouldn’t you? You’d be surprised how many companies, large and small, don’t have department and/or location specific pages set… Read more »

5 Mistakes Your Job Search Page Might Make to Damage Your Brand

Posted by & filed under Company Career Site.

Your company career site job search page is a vital component of the candidate experience. However, many job search pages make some common mistakes. I ran across one employer recently, Ideal Industries, whose job search page had 5 things they could fix to improve candidate experience (and increase pipeline/traffic). I don’t mean to pick on Ideal Industries: they… Read more »

Sutherland’s Evergreen Jobs Landing Page

Posted by & filed under Job Descriptions.

If you’ve got any evergreen jobs (a job in which the position is always open), you might consider creating a special landing page for just that job. For example, Sutherland Global constantly requires a regular flow of hires for 2 positions (customer support and sales people) in their call center in Rochester, NY (a tough market where unemployment is low) so… Read more »

7 Steps to Writing the Best Job Descriptions

Posted by & filed under Job Descriptions.

Writing job descriptions may be the single most important thing you do to attract quality talent. I recommend you use the 7 steps/sections below when writing your job descriptions. I’ve also included 20 examples of how leading employers create their job descriptions. Why Job Descriptions Matter So Much As Talent Board reported, 77% of candidates say that job description… Read more »

Evergreen Jobs

Posted by & filed under Job Descriptions.

I’ve seen companies spend $500K+ per year on media-buying and 3rd party staffing commissions for a job role they need a ton of people for (an “evergreen” job), yet they spend almost nothing on the job description page itself. Here are a few thoughts on why, how and when to create a specialized evergreen job… Read more »

How “Attractive” Is Your Careers Site?

Posted by & filed under Candidate Engagement.

You’ve heard about the importance of Candidate Experience and Employment Branding. The question is…what are you doing to evaluate how your careers site is performing on these topics. In sales, it’s been said that 70% of prospects have already made their decision before talking to a human being about making the purchase. You should think… Read more »