Recently, I came across a book called So Good They Can’t Ignore You – Why Skills Trump Passion in the Quest for Work You Love. In it, Cal Newport, Ph.D from Georgetown University, claims that following one’s passion might very well be terrible advice. Instead, he feels that we need to leverage our skills, which… Read more »
As a recruiter, you’re responsible for selling to candidates. Just like your customers have a choice in whether they buy from you or your competitors, your candidates have a choice in where they work. So sell your company to them! Why should they “buy” from you, rather than looking elsewhere? What will you provide for… Read more »
You may have heard of retargeting advertising technology as a hot tool for attracting customers, but one retargeting startup (ReTargeter here in SF) has a person dedicated to helping companies retarget just candidates. This retargeting-candidate specialist is Armando Gallegos and we decided to pick his brain on using retargeting ads for hiring.
According to Dictionary.com, the definition of recruiting is “to engage in finding and attracting employees, new members, students, athletes, etc.”. The key word in this definition is “attracting”. Think of things in life that attract: bait attracts a fish, a zapper attracts mosquitos, …you get the picture. Why should job ads be any different? As it stands today, most job ads aren’t worth 5 seconds… Read more »