In Recruiting, Your Candidates Are Your Customers – Sell Them!

Posted by & filed under Candidate Engagement.

As a recruiter, you’re responsible for selling to candidates. Just like your customers have a choice in whether they buy from you or your competitors, your candidates have a choice in where they work. So sell your company to them! Why should they “buy” from you, rather than looking elsewhere? What will you provide for… Read more »

Why Recruiters Should Take A Page From Marketing’s Book

Posted by & filed under Recruitment Marketing.

According to Dictionary.com, the definition of recruiting is “to engage in finding and attracting employees, new members, students, athletes, etc.”. The key word in this definition is “attracting”. Think of things in life that attract: bait attracts a fish, a zapper attracts mosquitos, …you get the picture. Why should job ads be any different? As it stands today, most job ads aren’t worth 5 seconds… Read more »