The New Marines Recruitment Ad Campaign Focuses on Attracting Millennials

Posted by & filed under Advertising, Recruiting Millennials.

The Marines recently rolled out their latest recruitment ad campaign this past Friday focused on attracting women and millennials (those of recruiting age). Strategically placed, the ad campaign aired during the first round of the beloved March Madness college basketball tournament. “The campaign was created around three concepts, fighting self-doubt, fighting the nation’s battles and… Read more »

Kimberly-Clark Launches Personality Quiz to Attract Millennials

Posted by & filed under Company Career Site, Recruiting Strategies.

How do you attract millennials and tech talent to Neenah-Appleton, Wisconsin? Manufacturing giant Kimberly-Clark launched a new BuzzFeed-style career personality test and dedicated a new company career site called Welcome Original Thinkers. The test begins by challenging the candidate on what type of “Original Thinker” they think they are (with 8 potential choices (dreamer, analyzer, disruptor, etc.). This… Read more »

What Do Millennials Really Want In a Job?

Posted by & filed under Recruiting Millennials.

If you are like every other Talent Acquisition leader I’m talking to these days, a top 5 priority is recruiting millennials. Jobs for quality millennial workers are abundant these days, so this is no easy task. Only 44% of executives say that they are happy with how they’re reaching candidates. I came across some useful research on… Read more »

The Top 5 Reasons Millennials Reject Your Jobs

Posted by & filed under Recruiting Millennials.

My team and I get paid to study how to recruit millennials, so we are constantly testing and analyzing how these vital candidates size up you and your job descriptions.     Here are 5 reasons I’ve found that millennials are turned off by your career/job pages. 1) You Forgot to Put Your Logo/Brand on Your… Read more »

A Comprehensive List of Employer of Choice Awards

Posted by & filed under Employer of Choice.

If you include an employer of choice award on your career and job pages, that is “solid social proof” as us psych-marketers like to say to attract and engage candidates. Becoming an employer of choice is tough for some but can be easy for others — there are tons of awards to win (see the list… Read more »

7 Steps to Writing the Best Job Descriptions

Posted by & filed under Job Descriptions.

Writing job descriptions may be the single most important thing you do to attract quality talent. I recommend you use the 7 steps/sections below when writing your job descriptions. I’ve also included 20 examples of how leading employers create their job descriptions. Why Job Descriptions Matter So Much As Talent Board reported, 77% of candidates say that job description… Read more »

5 Creative Tips to Recruit Millennials (based on data!)

Posted by & filed under Candidate Engagement.

Talent Acquisition leaders often ask me how to best attract the 80 million millennial candidates out there. I thought of this question the other day when I stumbled across the American Millennials report (4,259 millennials surveyed) by Barkley (the 100%-employee owned ad agency out of Kansas City), and the Boston Consulting Group. It’s a few years old now but… Read more »

Campus Recruiters Hire Students on the Spot (Without a Job Opening)

Posted by & filed under University Recruiting.

In case you don’t subscribe to the Wall Street Journal, I wanted to highlight an article called When a Job Offer Comes Without a Job published last week on a creative recruiting strategy called “program hiring”. Facebook and Intuit are making offers to dozens of hires without knowing which job they’d get. AB InBev is piloting program… Read more »

Bravo to Microsoft for Letting Students See and Email their Recruiter

Posted by & filed under University Recruiting.

Campus Recruiting, College Recruiting

If University Recruiting is important to you, Microsoft has a nice little feature to check out that lets students at a dozen Universities see who their Microsoft recruiter is (by school) and email them. “Tori U.” (see below) is the Microsoft recruiter that comes up if you’re a Stanford student. It’s simple, and direct, but I look… Read more »

Yelp Recruits Sales Reps by Location Using Slideshare

Posted by & filed under Employer Branding.

If you are recruiting a sales force, you should be inspired by Yelp: they are, in my opinion, one of the top 10 employers in the world at recruiting sales people (if I told you how many people they hire each year, you wouldn’t believe me!). Yelp needs to be that good to drive the 40% sales growth they achieved last quarter!… Read more »

Uber Job Ad Reveals Company Mindset

Posted by & filed under Job Descriptions.

I’m not an Uber-hater. I use the service every couple of months, and I’ve always had a positive experience. What I am is an employment branding strategist. I live in the online recruiting world every day. This includes assessing job descriptions. I’ve read thousands of them in 2014, and I just read one for Uber that… Read more »