We spotted this job ad below on Craigslist recently — CarMax is standing out here by using its Fortune Employer of Choice award as its hero media alongside a visual map. For the candidate, this job ad pops versus others that lack visuals — so you’ll get their attention for a few more valuable seconds (and,… Read more »
Posts Tagged:Job Ads
I’ve really enjoyed getting to know Scott Birkhead recently. In addition to his role as Director Talent Acquisition at Korn/Ferry Futurestep, he has run his own career coaching business, is an enthusiastic student of direct marketing gurus like Perry Marshall and Dan Kennedy and is a job ad guru. We got to talking about how… Read more »
Your company has spent thousands of dollars building an awesome careers site. The result being a beautiful front page featuring videos, pictures, social streams, and employee testimonials. The catch is that this is not the first impression for the majority of your candidates. Over 50% of candidates will come to your careers site from job… Read more »
I grew up in New York in the ’70s and ’80s and there was a famous public service ad that ran many nights with the eerie message: “It’s 10pm, do you know where your children are?” I’ve been reminded of that ad lately as I look at job descriptions these days and wonder if employers/recruiters… Read more »
You may have heard of retargeting advertising technology as a hot tool for attracting customers, but one retargeting startup (ReTargeter here in SF) has a person dedicated to helping companies retarget just candidates. This retargeting-candidate specialist is Armando Gallegos and we decided to pick his brain on using retargeting ads for hiring.
Remember the early days of Match.com when the personal ads with the pictures were the ones that received more click-throughs than the ads without? A job ad on Craigslist is no different. All other things equal, a candidate is more likely to click on a search result that has an “img” next to it (signifying… Read more »
Some of you have asked Ongig: “How engaged are job candidates with the next-gen job descriptions you’re building?” One metric we look closely at is “average time on page.” Below are the top 10 job descriptions based on time avg. spent per page (note: all are Ongiggitized jobs).
As the “battle for talent” heats up in 2013, the buzz will be about the hot trends in Social Recruiting: Employer Branding, Mobile Engagement, Social Sharing, Talent Communities, and Recruitment Videos. Talk to your colleagues in Marketing and you’ll hear about a similar focus: Branding, Mobile Engagement, Social Media, Customer Interaction, and Video Advertising. Take… Read more »
Ever wonder where all the traffic to your job postings comes from? Ongig took a look at our last 100,000 visits to the “social job descriptions” we help power for our employer users (and thus have visibility into via analytics). Given that Ongig specializes in “social job descriptions,” the results surprised us!
According to ERE.net roughly 30% of all hires come through a referral. A referral pipeline can be easier to build in the early and mid-stages of a company’s growth. People are attracted by the opportunity to get in early and have an impact. As your company grows, the referral pipeline can be more difficult to… Read more »
It is superior to use pictures rather than just words when communicating a message — this is an application of “The Picture Superiority Effect. In this article, I’m gonna co-opt it for us recruiters and call it “The Visual Recruiting Superiority Effect” or “Visual Recruiting” for short. But first, some advertising/design/recruiting 101: The power of an… Read more »
[Note: If you do nothing else, please proceed to the bottom of this page to vote and comment. We want your opinion on the effectiveness of LinkedIn InMails.] The value LinkedIn places on an InMail is $10 each. Of course, you can get a volume discount if you buy the LinkedIn Recruiter seat. Several of… Read more »
Hawking.org will be posting an official job advertisement for a Technical Assistant to Professor Hawking in mid-January. Here is an unofficial summary of the job from their Web page. Here’s a video of Hawking from TED: Technical Assistant To Stephen Hawking Primary Purpose: To allow Prof. Hawking to function within the physics community and as… Read more »
Over the last few weeks I have been asked multiple times, why can’t I just put my job videos on YouTube? I suppose no one is stopping you from posting to YouTube. However, simply posting a job video on YouTube doesn’t mean it will be effective. You might simply be “checking a box” for your… Read more »