The Top 8 Things Candidates Really Care About in Employer Branding

Posted by & filed under Employer Branding.

Top Employer Brand Criteria

When it comes to your employer brand, there’s a disconnect between what the candidate really cares about versus what you employers think they care about. That’s one finding from Hinge Research Institute’s recently-released terrific Employer Brand Study where they surveyed 800+ employers and job seekers. The study is full of great employer branding research but this one graphic below really stood… Read more »

A Comprehensive List of Employer of Choice Awards

Posted by & filed under Employer of Choice.

If you include an employer of choice award on your career and job pages, that is “solid social proof” as us psych-marketers like to say to attract and engage candidates. Becoming an employer of choice is tough for some but can be easy for others — there are tons of awards to win (see the list… Read more »

Glassdoor Summit Day 2 Summary

Posted by & filed under Employer Branding.

The last day of the Glassdoor Summit did not disappoint. Twitter was on fire throughout the whole day and we curated some of the best tweets. If you missed out, here are some key insights and takeaways from each speaker who graced the stage. Lars Schmidt, Founder of Amplify Talent: The Future of Human Resources… Read more »

The Top 5 Sites for Employer Reviews & Ratings

Posted by & filed under Employer Branding.

Employer review sites can be really useful for many different occasions, but for the most part they are utilized by job seekers looking for in-depth, accurate information on employers they plan to apply to. There are many employer reviews sites out there, some with reviews and ratings from current employees and others who produce their… Read more »

7 Steps to Writing the Best Job Descriptions

Posted by & filed under Job Descriptions.

Writing job descriptions may be the single most important thing you do to attract quality talent. I recommend you use the 7 steps/sections below when writing your job descriptions. I’ve also included 20 examples of how leading employers create their job descriptions. Why Job Descriptions Matter So Much As Talent Board reported, 77% of candidates say that job description… Read more »

Bravo to Microsoft for Letting Students See and Email their Recruiter

Posted by & filed under University Recruiting.

Campus Recruiting, College Recruiting

If University Recruiting is important to you, Microsoft has a nice little feature to check out that lets students at a dozen Universities see who their Microsoft recruiter is (by school) and email them. “Tori U.” (see below) is the Microsoft recruiter that comes up if you’re a Stanford student. It’s simple, and direct, but I look… Read more »

Make Your Job Descriptions More Sticky by Adding Glassdoor Content

Posted by & filed under Employer Branding.

The majority (77.3%) of candidates say the job description is the most useful employment content in their decision process, according to The Talent Board, but half of candidates also search for information about you elsewhere — and these days Glassdoor is their Web site of choice. So why not combine your job descriptions with Glassdoor content for… Read more »

Talent Management Starts With Employer Branding

Posted by & filed under Employer Branding.

The emergence of Talent Management as a best practice in enterprise companies is a major step forward for employers and candidates. It’s exciting for candidates looking for companies where they can grow personally and professionally. And it’s exciting for enterprise companies who can become market leaders through the professional growth of its employees. As Talent… Read more »

5 Ways HR Executives Can Boost Employee Retention

Posted by & filed under Human Resources.

The economy revved up in 2014, and that’s good for business. Unemployment is at it’s lowest point since 2009 at 5.6%, and that’s great for employees. Except for one major caveat. Employee wages have remained stagnant over the last five years, and even took a dip in December 2014. The combination of available job opportunities and… Read more »

It’s Time To Embrace Glassdoor

Posted by & filed under Employer Branding.

Top candidates are savvy. They know where to go when they want to learn more about a company. Increasingly that destination is Glassdoor. Time and again I’ve heard employers complain that their company has bad reviews, and this keeps them from embracing Glassdoor. These employers also rant about some of the reviews being BS, or… Read more »

How “Attractive” Is Your Careers Site?

Posted by & filed under Candidate Engagement.

You’ve heard about the importance of Candidate Experience and Employment Branding. The question is…what are you doing to evaluate how your careers site is performing on these topics. In sales, it’s been said that 70% of prospects have already made their decision before talking to a human being about making the purchase. You should think… Read more »

Are Your Job Descriptions Ready For The Job Aggregator Boom?

Posted by & filed under Job Ad.

Job aggregation is a rapidly growing business, and it’s only going to accelerate. Glassdoor, Indeed, and Simply Hired have been at the forefront of aggregating jobs for several years. In fact, Indeed recently announced that they’ve surpassed the 140 million unique visitors mark per month. This is a 40% increase over their traffic from one… Read more »