New CEO Takes To Twitter For Recruiting

Posted by & filed under Social Recruiting.

A promoted tweet came across my feed about a month ago that caught my attention. It was the new CEO of a San Francisco startup talking about recruiting, and communicating with candidates. I immediately liked the idea because it stood out.     Think about how common the narrative for San Francisco startups has become…. Read more »

Uber Job Ad Reveals Company Mindset

Posted by & filed under Job Descriptions.

I’m not an Uber-hater. I use the service every couple of months, and I’ve always had a positive experience. What I am is an employment branding strategist. I live in the online recruiting world every day. This includes assessing job descriptions. I’ve read thousands of them in 2014, and I just read one for Uber that… Read more »

The Makings of a Modern Job Description

Posted by & filed under Job Descriptions.

For all of the energy and resources being poured into Employer Branding, one major pain point still remains: job descriptions. Job descriptions are easy to pick on, and for good reason. Most of them are text-riddled, mis-formatted, non-mobile friendly web pages that you wouldn’t send to your best friend. It’s not like most companies don’t… Read more »

ADP Spin-Off Launches New Employer Brand in 45 Days

Posted by & filed under Employer Branding.

CDK Global ADP Virtual Edge | Ongig Employer Branding

When Ongig held our first kick-off meeting with ADP on the morning of August 15th about their huge Dealer Services spin-off, we were impressed by their ambitious goal: launching a complete new employer brand along with careers site and overhaul of job descriptions within 45 days (by October 1st) — the new business would immediately… Read more »

7 Cool and Effective Tips for Your Careers Site

Posted by & filed under Careers Page.

I look at a lot of careers pages and wanted to pass along seven ideas I ran across lately that might help you move the needle on driving candidate experience. 1) Use a Headline Qualcomm grabs your attention with a simple and eye-grabbing headline: “Get Your Mobile On”. Reason this is important: Copywriting is key… Read more »

Top Tweets from the Social Recruiting Strategies Conference

Posted by & filed under Social Recruiting.

Talent leaders gathered for the Social Recruiting Strategies Conference in San Francisco last week. The conference attracted thought leaders and practitioners from across North America. Ideas and inspiration were abound as talent leaders discussed key topics in digital recruiting. As a fan of the event, I was keeping close track of the twitter stream. Attendees… Read more »

The Psychology in Managing the Candidate Experience

Posted by & filed under Candidate Engagement.

I recently had the opportunity to conduct a workshop at the Social Recruiting Strategies Conference in San Francisco. The workshop focused on “Managing the Candidate Experience”. As I prepared for the workshop, I thought the first step in managing the Candidate Experience is to understand the psychology of candidates. This allows you to have empathy, and… Read more »

11 “Must See” Recruiting Stats From Ongig In 2013

Posted by & filed under Trends.

In case you missed it, we spent New Year’s Eve tweeting 11 data points we discovered about online recruiting from our platform in 2013. Nothing here is based on opinion, it’s based on the data we’ve pulled directly out of our platform for the previous year. Cheers to a prosperous 2014, and follow us on… Read more »

The Top Trend For Online Recruiting In 2014: Talent CRMs

Posted by & filed under Trends.

It’s the time of year when predictions run wild, and the world of online recruiting is no different. To better understand what to expect in 2014, we should first look at a major trend in 2013: the fusion between recruiting and marketing. We wrote about this late last year in “Social Recruiting 2013: Think Like… Read more »

A Picture Is Worth 1,000 Words To Your Employer Brand

Posted by & filed under Employer Branding.

Two things popped on my radar this weekend, an article questioning Yahoo!’s Employer Brand and a friend’s Facebook photos about a weekend hackathon at that same search company. The timing of the two was incredibly interesting. First, Lauren Indvik’s story about Yahoo! earned top trending status in my LinkedIn feed this past weekend. Her article titled… Read more »

3 Tips To Start With Employer Branding

Posted by & filed under Employer Branding.

I recently dove into the 5 impacts a strong Employer Brand can have on your company. The impacts are real, and you’ve got to set up a consistent process to achieve them. If you believe in the value that is possible, the next question is…where do you start? There’s good news and bad news as… Read more »