“The Visual Recruiting Superiority Effect”: A Concept Most Employers Ignore

Posted by & filed under Visual Recruiting.

It is superior to use pictures rather than just words when communicating a message — this is an application of “The Picture Superiority Effect. In this article, I’m gonna co-opt it for us recruiters and call it “The Visual Recruiting Superiority Effect” or “Visual Recruiting” for short. But first, some advertising/design/recruiting 101: The power of an… Read more »

Avoid These 3 Mistakes & Your Job Posting Won’t Suck

Posted by & filed under Job Descriptions.

If you need to create a job description, we’d prefer you use Ongig and have yourself a next-gen ”social job description.” But if it is absolutely necessary for you to write a job description through some other means, please try to avoid making these 3 mistakes. 1) A Robotic-Looking URL The URL for a job description needs… Read more »

Why Recruiters Should Take A Page From Marketing’s Book

Posted by & filed under A-Players, Career Development, Compensation, Convenience, Customer Service, hiring, Recruiters.

According to Dictionary.com, the definition of recruiting is “to engage in finding and attracting employees, new members, students, athletes, etc.”. The key word in this definition is “attracting”. Think of things in life that attract: bait attracts a fish, a zapper attracts mosquitos, …you get the picture. Why should job ads be any different? As it stands today, most job ads aren’t worth 5 seconds… Read more »

The 3 Reasons This Rising Star Jumped To A New Biz (For Less Pay)

Posted by & filed under A-Players.

I was reaching out to some San Francisco “A-Players” last week for the “The 5 C’s Of Why An A-Player Takes A New Job” article and one rising star, Mackenzie Mee-Lee, responded right after deadline about why she joined a new business (The Lions) recently. Here are Mackenzie’s own words