5 Ways to Utilize Your Employees On Your Job Ads

Posted by & filed under Employee Branding.

If you are not utilizing employee advocacy on your job descriptions, you are missing an easy opportunity to add social proof (a proven technique at persuasion) to your job openings! A few stats on employee advocacy: “Employees rank as the most trusted influencers when communicating about their company’s engagement and integrity.” (Edelman 2015 Trust Barometer, January 2015)…. Read more »

10 Types of Different Recruitment Videos

Posted by & filed under Recruiting Videos.

If you’re short on ideas for which type of recruitment videos to choose for your company career site and job descriptions, here are 10 examples we culled for you. Enjoy! 1) Job Specific Recruitment Video BMC Software uses a job-specific recruiting video for this Digital Marketing Coordinator job opening. The 37 second video highlights both… Read more »

12 Killer Facts on “Employee Branding”

Posted by & filed under Employee Branding.

You hear a lot about employer branding these days but what about ’employee’ branding? What I mean by employee branding is the concept of specifically leveraging your employees as brand ambassadors to help you better recruit. I was inspired last week by the terrific post: Stop Employer Branding, Start Employee Branding, by Tom Laine out of Finland — it included… Read more »

Oracle’s Employee Testimonial On Instagram Wins by a “Landslide”

Posted by & filed under Social Recruiting.

The recent interview with Oracle Global Recruitment Marketing Head Celinda Appleby had a great little factoid you should care about if you’re interested in getting an increase in employer branding and followers through social recruiting. Basically, Oracle found that getting one of their employees to post an “I Love My Job” campaign on Instagram (the first image… Read more »