Nestle Puts Their Own Spin On Candidate Chat

Posted by & filed under Employer Branding.

Candidate Chat Nestle Cover

Congrats to Nestle on their launch of “Candidate Chat with Us” feature on their company career page– it’s a great example of using employees as brand ambassadors. A candidate visits NestleUSACareers.com and sees a “CHAT WITH US” in the upper right hand-corner just as prominent a call-to-action button as the job search button below it (see… Read more »

5 Ways to Utilize Your Employees On Your Job Ads

Posted by & filed under Employee Branding.

If you are not utilizing employee advocacy on your job descriptions, you are missing an easy opportunity to add social proof (a proven technique at persuasion) to your job openings! A few stats on employee advocacy: “Employees rank as the most trusted influencers when communicating about their company’s engagement and integrity.” (Edelman 2015 Trust Barometer, January 2015)…. Read more »

5 Easy Ways to Turn Every Employee into a Recruiter

Posted by & filed under Employee Branding.

5 Ways To Turn Your Employees to Recruiters

A core belief of mine, and Ongig’s, is that every employee should be a recruiter. Some of us call this ‘Employee Branding’ and others call it employee advocacy. If you don’t believe in the power of employee branding, check out the 12 Killer Facts on “Employee Branding” article I wrote recently. That’s why in 2010, when… Read more »

12 Killer Facts on “Employee Branding”

Posted by & filed under Employee Branding.

You hear a lot about employer branding these days but what about ’employee’ branding? What I mean by employee branding is the concept of specifically leveraging your employees as brand ambassadors to help you better recruit. I was inspired last week by the terrific post: Stop Employer Branding, Start Employee Branding, by Tom Laine out of Finland — it included… Read more »