7 Mistakes to Avoid When Writing a Job Description

Posted by & filed under Writing Job Descriptions.

Words matter…especially in job descriptions. Here are 7 mistakes to avoid when writing YOUR job description: 1) A Long Job Title Many companies use job descriptions that are too long, resulting in lower click-through. This applies to both job postings on job boards as well as on your own company career site. Here are a… Read more »

3 Awesome Company Diversity Pages

Posted by & filed under Diversity and Inclusion.

If you’re serious about diversity, it helps to have a dedicated diversity page. Here are 3 company diversity pages that impress us: Apple Company Diversity Page How killer is Apple? I know: a bunch of us are fanboys (and fangirls!), but Apple comes right out with a sweet-looking diversity page with hard data on their… Read more »

Companies Are Getting Serious About Employer Branding

Posted by & filed under Employer Branding.

Notice the effort Booking.com’s putting into employer branding: They have a position with Employer Brand in the title (not every business does this yet. LinkedIn lists only 2,163 people with “Employer Branding” in their title in the world, meaning that millions of businesses do not have an Employer Branding position. The position below is for “Copywriter” — this is marketing-speak… Read more »

7 Cool and Effective Tips for Your Careers Site

Posted by & filed under Company Career Site.

I look at a lot of careers pages and wanted to pass along seven ideas I ran across lately that might help you move the needle on driving candidate experience. 1) Use a Headline Qualcomm grabs your attention with a simple and eye-grabbing headline: “Get Your Mobile On”. Reason this is important: Copywriting is key… Read more »

10 Awesome “Careers Page” Ideas You Might Have Missed

Posted by & filed under Company Career Site.

Most Careers pages are boring. As we pointed out last month, some remind you of a visit to the DMV. On the flip side, some employers do an outstanding job of making their Jobs section stand out. Here are 10 solid ideas worth considering. 1) Show Your Hiring Manager Once a candidate knows the industry, role… Read more »