Turn Your Facebook Careers Page Into a Recruiting Machine

Posted by & filed under Social Recruiting.

Facebook has a massive 1.7+ billion active monthly users which means your company should be actively recruiting on this social network. Here are 10 ways you can turn your Facebook careers page into a recruiting machine: 1. Create a separate Facebook Page dedicated to Careers Recruiting and careers are such big efforts for companies there… Read more »

Google Now Shows 10 to 15 Pictures per Job Description

Posted by & filed under Employer Branding, Job Descriptions.

If you thought recruiting against Google was already tough, it just got a bit tougher — they now include 10 to 15 pictures of their culture in most of their job descriptions. Check it out below! But don’t fret — you can add video, pictures, chat, ratings & reviews and tons of other features to your… Read more »

The Simple 3 Step Process to Employer Branding

Posted by & filed under Employer Branding.

Wow, did you see this cool LinkedIn Share this week? It reminded me of one simple formula to an awesome employer brand is to: Hire good human beings — Make sure to hire good people as they will do good within and beyond your organization Acknowledge your team — If someone on your team does something… Read more »

5 Qualities that the Best Recruiters Have in Common (from a Silicon Valley Trainer)

Posted by & filed under Recruiters.

Facebook’s super “business recruiter” Sarah Clifford was kind enough to introduce me to recruiting trainer expert Jenna Luthy recently (and thanks to Uber’s talent branding star Andrew Levy for hooking me up with Sarah!). Jenna trains recruiters for some of the best companies in Silicon Valley and I asked her to share some of her… Read more »

Deloitte’s New Job Descriptions are Content Rich

Posted by & filed under Job Descriptions.

If you treat your job description pages (which are ads!) more like editorial content, they will convert better (I didn’t say that — famous ad man David Ogilivy did!). Deloitte recently launched new job descriptions (below) are a great example. Notice all the content they link to in the right-hand rail of the job description page: A day in the… Read more »

DHL Express Nails the “Branded Job Description”

Posted by & filed under Job Descriptions.

Your job description should always match your brand, a concept I call a “branded job description”. Why is a branded job description so important? The candidate needs to feel your employer brand at the job description level in the same way a consumer feels the brand if they are buying a product or service on your… Read more »

Best Company Career Sites Honorable Mention

Posted by & filed under Company Career Site.

We did a post recently on the best company career sites. Below are some honorable mentions we wanted to give a shout-out to: Hallmark Job Search & Department Microsites — The first thing they provide is a job search by keyword, location, and then 8 pics/tiles that link off to different departments and Internships. Each… Read more »

10 Examples of Awesome Job Descriptions (and Why!)

Posted by & filed under Job Descriptions.

Wow, are you are seeing how fast job descriptions are changing these days? Fasten your seat belts as we look at 10 job descriptions that are awesome — and the reasons why! Editor’s Update — You might also enjoy 10 Examples of the Best Job Ads in 2017 Uber If you’re interested in how cutting edge… Read more »

20 of the Best Company Career Sites (and Why!)

Posted by & filed under Company Career Site.

If you are redoing your company career site, check out the list below — it’s a list of 20 company career sites that have impressed us recently. We included career pages from large publicly traded enterprises on down to smaller companies you’ve likely never heard of. The 20 company career sites below are in alphabetical order and… Read more »

Sports Authority Takes a Swing at “Black Hole” Applications

Posted by & filed under Company Career Site.

Sports Authority, like many retailers, has a job search at their Career Site that shows every role at every store, even if they’re not actively filling that role at the moment. But as they wrote in their New Job Search blog post,  applicants to many of these jobs might not hear back from the hiring team (because they were not… Read more »

20 Creative Ideas For Your Company Career Site

Posted by & filed under Careers Site, Company Career Site.

If you are looking for new ideas to increase candidate engagement and interaction for your company career site, here are some creative features to consider: 1. Alienate the Non-Prospect — This is a marketing principle that preaches: rarely does it make sense to go after every single person in the world as your customer. Take Huge… Read more »

15 “Must-Have” Features For Your Company Career Site

Posted by & filed under Careers Site.

If you’re building a new company career site, here are 15 features for you to consider to attract, engage and convert candidates. 1. A Compelling Headline— It’s a shame that most company career home pages use just “Careers” or “Jobs” as their headline. Boring. Instead, write like a copywriter and be attention-grabbing (Huge Inc.) or Activision (pictured… Read more »

Improve Your Recruiting with Video Job Descriptions

Posted by & filed under Video Job Descriptions.

The video job description platform Ongig did a study on video job descriptions in 2014 and found that Video Job Ads Get 487% Pop Over Text Job Ads. Recently in February 2016, Recruiter.com did an article on video recruitment called Press Play on Your Video Recruitment Efforts where they conducted a similar study on video job description engagement… Read more »

8 Ideas To Visually Optimize Your Company Career Site

Posted by & filed under Careers Site.

Fostering candidate engagement and attracting potential candidates to your career site is easier said than done. Some ways your company can succeed in doing this is having a visually attractive career site that include features like eye-catching images, short and descriptive videos, and popular/enticing color schemes. We’ll go over 8 ideas that will help you… Read more »

The Top 5 Sites for Employer Reviews & Ratings

Posted by & filed under Employer Branding.

Employer review sites can be really useful for many different occasions, but for the most part they are utilized by job seekers looking for in-depth, accurate information on employers they plan to apply to. There are many employer reviews sites out there, some with reviews and ratings from current employees and others who produce their… Read more »