12 Killer Facts on “Employee Branding”

Posted by & filed under Employee Branding.

You hear a lot about employer branding these days but what about ’employee’ branding? What I mean by employee branding is the concept of specifically leveraging your employees as brand ambassadors to help you better recruit. I was inspired last week by the terrific post: Stop Employer Branding, Start Employee Branding, by Tom Laine out of Finland — it included… Read more »

Best Tweets From The TA Tech Conference 2016

Posted by & filed under Conferences.

The Human Resource Executive TA Tech Conference had Twitter ablaze the past couple of days. The conference was focused on talent acquisition technology in 3 areas: Sourcing & Assessment, Candidate Engagement, and Talent Strategy. Here are some of the best tweets from the TA Tech Conference:   @RGoldberg began to show pics of employees in… Read more »

The American Heart Association Leverages Diversity Recruiting Microsites

Posted by & filed under Diversity and Inclusion.

Great piece on diversity recruiting strategies employed by the American Heart Association (AHA) at SHRM last week. Most of their focus has been on diversity recruiting microsites. Some highlights: Diversity Recruiting Best Practices at AHA Hired a diversity recruiting specialist Built six diversity recruiting microsites focused on diverse candidates, veterans and people with disabilities. Back-linked those sites and… Read more »

Amazon Builds Candidate Experience Content Management System for All Employees to Use

Posted by & filed under Microsites, Recruiting Software.

We found a surprising nugget at Amazon.jobs when we did our 20 of the Best Company Career Sites article. They now have an Amazon Candidate Experience microsite and on there was a one-line bullet claiming that Amazon now possesses a home-grown content management system allowing ALL employees to publish content on Amazon.jobs. Here’s the bullet (also pictured below): “We built a… Read more »

Fast-Growing Drybar Launches Video Job Descriptions

Posted by & filed under Video Job Descriptions.

The hot retailer Drybar (whose focus is hair “blowouts”) is the latest business leader to recruit through video job descriptions. Here’s the video that’s now appearing on every job description:   And below is an example of the full video job description: The video shows one team at their West Hollywood location. Key points the video hits… Read more »

S&P Global Adds 4 Employer of Choice Badges to its Job Descriptions

Posted by & filed under Employer of Choice.

When you win an employer of choice award, you should flaunt it wherever candidates hang out — and for most of you, the majority of candidates view your job descriptions (typically more candidates first see your JDs than see your career pages). Check out S&P Global below as an example — they have 4 awards that… Read more »

Kiwi.com Drones Attack the Competition to Recruit Developers

Posted by & filed under Recruiting Strategies.

If you’re hiring software developers, you got to talk about being unique and bold! If I was a developer, this would certainly get my attention. Earlier this month, Kiwi.com, an online travel agency in the Czech Republic looking for developers, used a fleet of drones that carried a Kiwi banner sign in front of the offices… Read more »

Nationwide Increases Quality of Hire through “Realistic Job Preview”

Posted by & filed under Video Job Descriptions.

Nationwide Insurance has one of the most creative ways to reduce employee turnover that I’ve seen in a while. Many call it a “realistic job preview” and they’re leveraging it for the customer service role at their call centers. What is a realistic job preview? It’s any device (automated or manual) that helps provide candidates a preview of their… Read more »

5 Signs Your Applicant Tracking System Is Killing Your Recruiting

Posted by & filed under Applicant Tracking System.

Believe it or not applicant tracking systems can hurt your potential for attracting and recruiting. Here are 5 signs: 1. The “Back” Button Doesn’t Work on Your ATS While performing a job search if you want to go back and press the “back” button you will get an error page like the one below. We’ve seen this… Read more »

How To Eliminate A Negative Candidate Experience On Your Job Descriptions

Posted by & filed under Candidate Engagement, Job Descriptions.

Softwareadvice.com ran a survey of around 300 job seekers to figure out the top pain points of the online job application process. There was a section about job descriptions and what candidates felt were most negative about them:   Here’s how you can alleviate these pain points: Problem: Job Description lacks detail. Detail is key… Read more »

Hilton Makes 3 Clever Moves In Their Job Descriptions

Posted by & filed under Job Descriptions.

Hilton does 3 very smart things on its job descriptions to help build pipeline and increase quality of hire: Personalized Map — They provide a map on every job description showing the location of the hotel. You should also notice that your candidates picture can appear in the upper-right hand of the map thumbnail —… Read more »

Comcast Launches Video “Job Trailers” in Their Job Descriptions

Posted by & filed under Video Job Descriptions.

Props to Comcast! They seem to be going “all in” on video job descriptions (or job trailers as they call them). Their new format at jobs.comcast.com consists of 3 tabs: 1. Job Description — The text of the job description like this one:   2.  The “Job Trailer” — This is a video of what… Read more »

Linkedin Talent Connect Top Tweets From Day 3

Posted by & filed under Talent Acquisition, Trends.

Here are some valuable nuggets, numbers, and insights on the talent industry from Day 3 at Linkedin Talent Connect:   Top drivers of engagement at LinkedIn #TalentConnect pic.twitter.com/BDNXkdmA62 — Glen Cathey (@GlenCathey) October 7, 2016   Lever’s research found 1 in 16 referrals are hired. For reference, Tableau’s ratio is 7:1. #talentconnect pic.twitter.com/4rIzB9fP4z — Glen Cathey… Read more »

HR Tech Conference Top Tweets From Day 3

Posted by & filed under Human Resources, Technology.

Back at for Day 3 of the HR Tech Conference! Here were some top tweets and insights:   How has employer value prop changed? 1) We know now how employees feel about the company (social). – @TrishMcFarlane @Madtarquin #HRTechConf — Brian Halligan (@brianhalligan) October 6, 2016   Employer value prop used to be about benefits…. Read more »

Linkedin Talent Connect Top Tweets From Day 2

Posted by & filed under Talent Acquisition, Trends.

Day 2 of Linkedin Talent Connect had social media buzzing with tons of valuable nuggets, numbers, and insights on the talent industry. Here were some of the top tweets: Eek! The average candidate spends 14 seconds on your #jobdescription, so creating compelling content is super important. #TalentConnect — Greenhouse Software (@Greenhouse) October 6, 2016  … Read more »