DHL Express Nails the “Branded Job Description”

Posted by & filed under Job Descriptions.

Your job description should always match your brand, a concept I call a “branded job description”. Why is a branded job description so important? The candidate needs to feel your employer brand at the job description level in the same way a consumer feels the brand if they are buying a product or service on your… Read more »

Best Company Career Sites Honorable Mention

Posted by & filed under Company Career Site.

We did a post recently on the best company career sites. Below are some honorable mentions we wanted to give a shout-out to: Hallmark Job Search & Department Microsites — The first thing they provide is a job search by keyword, location, and then 8 pics/tiles that link off to different departments and Internships. Each… Read more »

10 Examples of Awesome Job Descriptions (and Why!)

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Wow, are you are seeing how fast job descriptions are changing these days? Fasten your seat belts as we look at 10 job descriptions that are awesome — and the reasons why! Uber If you’re interested in how cutting edge companies’ job descriptions look these days, look no further than Uber’s job description landing pages… Read more »

20 of the Best Company Career Sites (and Why!)

Posted by & filed under Company Career Site.

If you are redoing your company career site, check out the list below — it’s a list of 20 company career sites that have impressed us recently. We included career pages from large publicly traded enterprises on down to smaller companies you’ve likely never heard of. The 20 company career sites below are in alphabetical order and… Read more »

Sports Authority Takes a Swing at “Black Hole” Applications

Posted by & filed under Company Career Site.

Sports Authority, like many retailers, has a job search at their Career Site that shows every role at every store, even if they’re not actively filling that role at the moment. But as they wrote in their New Job Search blog post,  applicants to many of these jobs might not hear back from the hiring team (because they were not… Read more »

20 Creative Ideas For Your Company Career Site

Posted by & filed under Careers Site, Company Career Site.

If you are looking for new ideas to increase candidate engagement and interaction for your company career site, here are some creative features to consider: 1. Alienate the Non-Prospect — This is a marketing principle that preaches: rarely does it make sense to go after every single person in the world as your customer. Take Huge… Read more »

15 “Must-Have” Features For Your Company Career Site

Posted by & filed under Careers Site.

If you’re building a new company career site, here are 15 features for you to consider to attract, engage and convert candidates. 1. A Compelling Headline— It’s a shame that most company career home pages use just “Careers” or “Jobs” as their headline. Boring. Instead, write like a copywriter and be attention-grabbing (Huge Inc.) or Activision (pictured… Read more »

Improve Your Recruiting with Video Job Descriptions

Posted by & filed under Video Job Descriptions.

The video job description platform Ongig did a study on video job descriptions in 2014 and found that Video Job Ads Get 487% Pop Over Text Job Ads. Recently in February 2016, Recruiter.com did an article on video recruitment called Press Play on Your Video Recruitment Efforts where they conducted a similar study on video job description engagement… Read more »

8 Ideas To Visually Optimize Your Company Career Site

Posted by & filed under Careers Site.

Fostering candidate engagement and attracting potential candidates to your career site is easier said than done. Some ways your company can succeed in doing this is having a visually attractive career site that include features like eye-catching images, short and descriptive videos, and popular/enticing color schemes. We’ll go over 8 ideas that will help you… Read more »

The Top 5 Sites for Employer Reviews & Ratings

Posted by & filed under Employer Branding.

Employer review sites can be really useful for many different occasions, but for the most part they are utilized by job seekers looking for in-depth, accurate information on employers they plan to apply to. There are many employer reviews sites out there, some with reviews and ratings from current employees and others who produce their… Read more »

5 Steps to an Employer Branding Strategy For Instagram

Posted by & filed under Employer Branding.

We’ve seen the evolution of Instagram and it’s popularity in the everyday lives of millions which has led to it being utilized as a promotional/advertising tool . This also creates a unique opportunity for companies to visually showcase their culture, workplace, and environment enabling an employer branding aspect that has yet to be fully exploited… Read more »

Sutherland’s Evergreen Jobs Landing Page

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If you’ve got any evergreen jobs (a job in which the position is always open), you might consider creating a special landing page for just that job. For example, Sutherland Global constantly requires a regular flow of hires for 2 positions (customer support and sales people) in their call center in Rochester, NY (a tough market where unemployment is low) so… Read more »

The Top 19 Recruitment Software Solutions on the Web

Posted by & filed under Recruiting Software.

There’s a cool new Web tool called SimilarTech that we checked out recently to see the top online recruitment software solutions being used around the world. There are 83,161 Web sites using one of the 19 recruitment software solutions below. This list is similar to the The Top 70 ATS list we put out recently though it is shorter and includes a… Read more »

12 Tips For Companies That Recruit in India

Posted by & filed under Recruiting Overseas.

I recently met with with Indian futurist Arjun Khanna — he’s had an interesting background representing the Indian presence of multi-nationals such as CBRE, A.T. Kearney, Hewit Associates and Mercer.   Heck, he was even Chief Happiness Officer of Bennetton Group in India. I asked him for recruiting tips for businesses choosing to launch a new presence… Read more »

Oracle’s Employee Testimonial On Instagram Wins by a “Landslide”

Posted by & filed under Social Recruiting.

The recent interview with Oracle Global Recruitment Marketing Head Celinda Appleby had a great little factoid you should care about if you’re interested in getting an increase in employer branding and followers through social recruiting. Basically, Oracle found that getting one of their employees to post an “I Love My Job” campaign on Instagram (the first image… Read more »