Best Company Career Sites of 2017 (Vol. 2)

Posted by & filed under Company Career Site.

There wasn’t enough room in our previous Best Company Career Sites of 2017 (Vol. 1) piece, so we did a Volume 2! Here are some of the best company career sites with an emphasis on the careers home page. Banfield Pet Hospital If you have anything that tugs at a candidate’s heart, show it. Banfield is… Read more »

Best Company Career Sites of 2017 (Vol. 1)

Posted by & filed under Company Career Site.

We got great engagement and feedback from our 20 of the Best Company Career Sites (and Why!) blog piece we did in 2016, so here are some more company career sites that stood out to us recently along with reasons why. It’s not meant to be the be-all, end-all list of the best company career sites…but more… Read more »

A Killer Physician Recruitment Strategy: “Meet the Recruiters”

Posted by & filed under Recruiting Strategies.

If you’re recruiting physicians, or any experienced/tough to fill positions, you might want to borrow a page from the playbook of SSM Health, the St. Louis-based network of 20 hospitals. They have a recruitment strategy they call “Concierge Service” in which they encourage physicians to reach out to them. Doctors can simply click one of the 5… Read more »

The $15 Mil. Super Bowl Recruitment Ad Rejected by Fox

Posted by & filed under Recruiting Strategies.

The Super Bowl was historic, not only for the Patriots, but also for recruiting! That’s because we saw the first pure-play recruiting ad — and one that came with controversy. In case you missed it, there was a 90-second Super Bowl recruiting ad featuring an employer named 84 Lumber. Who is 84 Lumber ? They are a… Read more »

10 Easy Tips to Help Boring Job Descriptions Stand Out

Posted by & filed under Job Descriptions, Recruiting Strategies.

Marketing 101 is that you need to get a prospect’s attention. However, most job descriptions look the same. Here are 10 ideas for you to consider adding to your job pages that will help you stand out. If you want to see a live demo of any of these, you can request a demo with… Read more »

Negative Digital Candidate Experience Looks Like This…

Posted by & filed under Employer Branding.

If you ever feel like your job pages or employer branding are sub-par, don’t fret — just have a quick look at this: I came across a major healthcare employer (500+ job openings!) and found 2 shocking things. FYI –Mom and dad taught me not to kick someone when they’re down, so I’m keeping the name of this employer… Read more »

Why Glassdoor Just Became More Important than the Employer in Google Search

Posted by & filed under Recruitment SEO.

Google has officially crowned Glassdoor as the king of job content. Glassdoor now has such an enormous amount of relevant content on you “the employer” that not only do they come up as the first non-paying ad on Google Search results, Google is rewarding them with what’s called a “Featured Snippet” which is the block… Read more »

2017 Social Recruiting Strategies Conference (SRSC) Insights: Day 2

Posted by & filed under Employer Branding, Social Recruiting.

The  2017 Social Recruiting Strategies Conference (SRSC) has begun and is creating quite a buzz in the talent acquisition/recruiting industry. In case you’re missing it here are the 5 key points that the SRSC will cover: In-depth practical recruiting tips Strategies to turn passive candidates into active candidates Engaging employees in order to develop a… Read more »

Delta Air Lines Boosts Quality through Video Job Previews

Posted by & filed under Realistic Job Preview, Video Job Descriptions.

Do you have too many candidates for certain positions? Check out what Delta Air Lines is doing — they are using video job previews for their 12 categories of job descriptions to help candidates self-select out of applying. Here’s an example of the video they use for their Flight Attendant jobs: And here’s an example… Read more »

Why Citizens Bank’s Branded Job Description is More Effective than 90% of JDs

Posted by & filed under Job Descriptions.

If you want some inspiration for your job pages, check out Citizens Bank. I’ve included some notes on why their branded job descriptions are better than 90% of employer job pages. Here’s the above-the-fold look at their job description. Highlights include: An in-depth header (and footer) A picture of a human A sub-headline that uses… Read more »

Carmax’s Job Ad Pops With Employer of Choice Award & Map

Posted by & filed under Job Ad.

We spotted this job ad below on Craigslist recently — CarMax is standing out here by using its Fortune Employer of Choice award as its hero media alongside a visual map. For the candidate, this job ad pops versus others that lack visuals — so you’ll get their attention for a few more valuable seconds (and,… Read more »

Talent Acquisition Eclipses Employer Branding and Recruitment Marketing

Posted by & filed under Trends.

If you are a recruiting word nerd like me, you might find this data from Google Trends interesting. I took 3 common recruiting phrases (Recruitment Marketing, Employer Branding and Talent Acquisition) and looked at how many Google searches there have been over the last 5 years. It turns out that 5 years ago, Recruitment Marketing… Read more »

Kimberly-Clark Launches Personality Quiz to Attract Millennials

Posted by & filed under Company Career Site, Recruiting Strategies.

How do you attract millennials and tech talent to Neenah-Appleton, Wisconsin? Manufacturing giant Kimberly-Clark launched a new BuzzFeed-style career personality test and dedicated a new company career site called Welcome Original Thinkers. The test begins by challenging the candidate on what type of “Original Thinker” they think they are (with 8 potential choices (dreamer, analyzer, disruptor, etc.). This… Read more »

One Underdog Out-Recruits the Big Dogs for Free with “Keyword Density”

Posted by & filed under Recruitment SEO.

Why is it in a city like Austin, Texas, which boasts some of the largest and most attractive employer brands in the world — Apple, Google, Facebook, Dell, Whole Foods, Uber — that one employer you’ve likely never heard of out-recruits them all in one recruiting category. And this tiny employer does it for free! The company is… Read more »

Boomerang Employees: A Free Source of Qualified Candidates

Posted by & filed under Recruiting Strategies.

Software Advice, an applicant tracking software consultancy, recently released an infographic (preview below) on why boomerang employees are booming. Here are some highlights:     Over 3 million workers left their jobs by choice in July 2016. 40% of employees say they would consider returning to a company where they previously worked. 76% of HR professionals say they… Read more »