Brookdale’s Amazing New Company Career Site

Posted by & filed under Company Career Site.

The senior living leader Brookdale had redone its company career site and its chock full of inspiration and best practices. The career home page starts strong with an effective image and sub-headline.   Next up: They use a favorite approach of the best career sites: they show the recruiters and provide their email addresses. Remind… Read more »

How Google’s New “Mobile-First Indexing” Re-Ranks Your Job Pages

Posted by & filed under Mobile Recruiting.

Google is shuffling the deck in terms of mobile recruiting/SEO and where your job pages appear. If you pay attention to this, Google will deal your cards first off the top of the deck. If you don’t, your cards will be dealt much later in the game if at all. The difference in Google SEO traffic for… Read more »

What Do Millennials Really Want In a Job?

Posted by & filed under Recruiting Millennials.

If you are like every other Talent Acquisition leader I’m talking to these days, a top 5 priority is recruiting millennials. Jobs for quality millennial workers are abundant these days, so this is no easy task. Only 44% of executives say that they are happy with how they’re reaching candidates. I came across some useful research on… Read more »

The Top 5 Reasons Millennials Reject Your Jobs

Posted by & filed under Recruiting Millennials.

My team and I get paid to study how to recruit millennials, so we are constantly testing and analyzing how these vital candidates size up you and your job descriptions.     Here are 5 reasons I’ve found that millennials are turned off by your career/job pages. 1) You Forgot to Put Your Logo/Brand on Your… Read more »

The 49 Best Words to Attract Female Job Candidates?

Posted by & filed under Diversity Recruiting.

Do you have a diversity recruiting project to hire more women? Check out this fascinating list of 49 “feminine-coded words” that I saw when perusing the Gender Decoder project of Kat Matfield. Her work is inspired by an article published in the American Psychological Association called Evidence That Gendered Wording in Job Advertisements Exists and Sustains Gender Inequality — the… Read more »

How to Write a Job Description (as Told by a Microsoft/Lockheed Veteran Sourcer)

Posted by & filed under Job Descriptions.

Tens of thousands of recruiting/HR pros per month do a Google search on one of these terms related to “How to Write a Job Description ?”  Google Search Term # of Monthly Searches  job description template 7,920  how to write a job description 1,920  job descriptions samples 1,056  how to write job description 849  writing job descriptions 246… Read more »

12 Killer Facts on “Employee Branding”

Posted by & filed under Employee Branding.

You hear a lot about employer branding these days but what about ’employee’ branding? What I mean by employee branding is the concept of specifically leveraging your employees as brand ambassadors to help you better recruit. I was inspired last week by the terrific post: Stop Employer Branding, Start Employee Branding, by Tom Laine out of Finland — it included… Read more »

Best Tweets From The TA Tech Conference 2016

Posted by & filed under Events, Talent Acquisition.

The Human Resource Executive TA Tech Conference had Twitter ablaze the past couple of days. The conference was focused on talent acquisition technology in 3 areas: Sourcing & Assessment, Candidate Engagement, and Talent Strategy. Here are some of the best tweets from the TA Tech Conference: @RGoldberg began to show pics of employees in their… Read more »

The American Heart Association Leverages Diversity Recruiting Microsites

Posted by & filed under Diversity Recruiting, Microsites.

Great piece on diversity recruiting strategies employed by the American Heart Association (AHA) at SHRM last week. Most of their focus has been on diversity recruiting microsites. Some highlights: Diversity Recruiting Best Practices at AHA Hired a diversity recruiting specialist Built six diversity recruiting microsites focused on diverse candidates, veterans and people with disabilities. Back-linked those sites and… Read more »

Amazon Builds Candidate Experience Content Management System for All Employees to Use

Posted by & filed under Microsites, Recruiting Software.

We found a surprising nugget at Amazon.jobs when we did our 20 of the Best Company Career Sites article. They now have an Amazon Candidate Experience microsite and on there was a one-line bullet claiming that Amazon now possesses a home-grown content management system allowing ALL employees to publish content on Amazon.jobs. Here’s the bullet (also pictured below): “We built a… Read more »

Fast-Growing Drybar Launches Video Job Descriptions

Posted by & filed under Video Job Descriptions.

The hot retailer Drybar (whose focus is hair “blowouts”) is the latest business leader to recruit through video job descriptions. Here’s the video that’s now appearing on every job description:   And below is an example of the full video job description: The video shows one team at their West Hollywood location. Key points the video hits… Read more »

S&P Global Adds 4 Employer of Choice Badges to its Job Descriptions

Posted by & filed under Employer of Choice.

When you win an employer of choice award, you should flaunt it wherever candidates hang out — and for most of you, the majority of candidates view your job descriptions (typically more candidates first see your JDs than see your career pages). Check out S&P Global below as an example — they have 4 awards that… Read more »

Kiwi.com Drones Attack the Competition to Recruit Developers

Posted by & filed under Tech Recruiting.

If you’re hiring software developers, you got to talk about being unique and bold! If I was a developer, this would certainly get my attention. Earlier this month, Kiwi.com, an online travel agency in the Czech Republic looking for developers, used a fleet of drones that carried a Kiwi banner sign in front of the offices… Read more »

Nationwide Increases Quality of Hire through “Realistic Job Preview”

Posted by & filed under Realistic Job Preview.

Nationwide Insurance has one of the most creative ways to reduce employee turnover that I’ve seen in a while. They call it a “realistic job preview” and they’re leveraging it for the customer service role at their call centers. The Nationwide realistic job preview (below) asks the candidate 10 questions through video, text and images with the applicant… Read more »

5 Signs Your Applicant Tracking System Is Killing Your Recruiting

Posted by & filed under Applicant Tracking System.

Believe it or not applicant tracking systems can hurt your potential for attracting and recruiting. Here are 5 signs: 1. The “Back” Button Doesn’t Work on Your ATS While performing a job search if you want to go back and press the “back” button you will get an error page like the one below. We’ve seen this… Read more »