The New Marines Recruitment Ad Campaign Focuses on Attracting Millennials

Posted by & filed under Employer Branding.

The Marines recently rolled out their latest recruitment ad campaign this past Friday focused on attracting women and millennials (those of recruiting age). Strategically placed, the ad campaign aired during the first round of the beloved March Madness college basketball tournament. “The campaign was created around three concepts, fighting self-doubt, fighting the nation’s battles and… Read more »

VR Job Simulator Game Reaches 200 Million Views on YouTube (in less than a year!)

Posted by & filed under Recruiting Videos.

If you’re wondering whether virtual reality has a place in recruiting, check out these Job Simulator Videos on YouTube. Job Simulator is a virtual reality game by Owlchemy Labs where gamers can use PlayStation VR, Oculus Touch or HTC Vive to simulate what it’s like to work in these jobs: Videos of gamers simulating jobs like Office Worker, Store… Read more »

#SourceCon 2017 Conference Summary

Posted by & filed under Events.

SourceCon’s first leg of its twice-a-year conference, which is focused on Sourcing, Recruiting, and Talent Acquisition, concluded this week. Sourcecon was packed with industry leaders, experts, and pros who shared insight and strategy on everything from candidate engagement strategy to artificial intelligence and machine learning. Don’t worry if you missed Sourcecon, here’s a brief rundown… Read more »

The Top 5 Mistakes Employers Make When Choosing a New ATS

Posted by & filed under Applicant Tracking System.

Last week, we did a Q&A with Talent Acquisition expert Elaine Davidson on How to Select a New Applicant Tracking System. In the interview, Elaine also listed the top mistakes she’s seen companies make when selecting an ATS. We decided to segment those out and include them here. Enjoy!   Considering Only the Trending Applicant Tracking Systems The company goes… Read more »

Choosing The Best Applicant Tracking System For Your Company

Posted by & filed under Applicant Tracking System, Recruiting Software.

Choosing the best applicant tracking system (ATS) software is a big decision for your company so we connected with ATS Integration expert Elaine Davidson and asked her some questions. Elaine has been a recruiting/talent acquisition leader at Blackrock, Pwc (PricewaterhouseCoopers) and Capco. More recently, Elaine launched Beacon Lane Consulting, a trusted advisor to CHROs, CEOs and Talent Acquisition… Read more »

Hyatt Utilizes Recruitment Videos On Job Descriptions

Posted by & filed under Recruiting Videos, Video Job Descriptions.

Hyatt is using position-specific recruitment videos on job descriptions for key roles (see below). Recruitment videos on job pages is a great strategy for prioritized/key role job openings as we discussed in this article: video job descriptions engage the candidate and increase time on page. These videos aren’t limited by a long list of duties and… Read more »

5 Easy Ways to Build a Killer Talent Community

Posted by & filed under Recruitment Marketing.

If you already have a talent community (congrats!) then I bet you’re missing at least one idea below on how to grow yours. If you don’t have a talent community, then these 5 easy ideas will hopefully show you how easy talent communities are to grow. First, what is a talent community?  A talent community (also called… Read more »

These 5 Companies Showcase Microsites for their Work From Home Jobs

Posted by & filed under Microsites.

If you have work from home jobs, you are leaving money on the table by not showcasing them off your company career page. Check out these stats from Google on candidate searches of work-from-home/virtual jobs: Keyword Daily Searches Monthly Searches work from home jobs 5,400 162,000 work at home jobs 1,324 39,720 remote jobs 396… Read more »

10 Types of Different Recruitment Videos

Posted by & filed under Recruiting Videos.

If you’re short on ideas for which type of recruitment videos to choose for your company career site and job descriptions, here are 10 examples we culled for you. Enjoy! 1) Job Specific Recruitment Video BMC Software uses a job-specific recruiting video for this Digital Marketing Coordinator job opening. The 37 second video highlights both… Read more »

Best Company Career Sites of 2017 (Vol. 2)

Posted by & filed under Company Career Site.

There wasn’t enough room in our previous Best Company Career Sites of 2017 (Vol. 1) piece, so we did a Volume 2! Here are some of the best company career sites with an emphasis on the careers home page. Banfield Pet Hospital If you have anything that tugs at a candidate’s heart, show it. Banfield is… Read more »

Best Company Career Sites of 2017 (Vol. 1)

Posted by & filed under Company Career Site.

We got great engagement and feedback from our 20 of the Best Company Career Sites (and Why!) blog piece we did in 2016, so here are some more company career sites that stood out to us recently along with reasons why. It’s not meant to be the be-all, end-all list of the best company career sites…but more… Read more »

A Killer Physician Recruitment Strategy: “Meet the Recruiters”

Posted by & filed under Recruiting Strategies.

If you’re recruiting physicians, or any experienced/tough to fill positions, you might want to borrow a page from the playbook of SSM Health, the St. Louis-based network of 20 hospitals. They have a recruitment strategy they call “Concierge Service” in which they encourage physicians to reach out to them. Doctors can simply click one of the 5… Read more »

The $15 Mil. Super Bowl Recruitment Ad Rejected by Fox

Posted by & filed under Recruiting Strategies.

The Super Bowl was historic, not only for the Patriots, but also for recruiting! That’s because we saw the first pure-play recruiting ad — and one that came with controversy. In case you missed it, there was a 90-second Super Bowl recruiting ad featuring an employer named 84 Lumber. Who is 84 Lumber ? They are a… Read more »

10 Easy Tips to Help Boring Job Descriptions Stand Out

Posted by & filed under Job Descriptions, Recruiting Strategies.

Marketing 101 is that you need to get a prospect’s attention. However, most job descriptions look the same. Here are 10 ideas for you to consider adding to your job pages that will help you stand out. If you want to see a live demo of any of these, you can request a demo with… Read more »

Negative Digital Candidate Experience Looks Like This…

Posted by & filed under Employer Branding.

If you ever feel like your job pages or employer branding are sub-par, don’t fret — just have a quick look at this: I came across a major healthcare employer (500+ job openings!) and found 2 shocking things. FYI –Mom and dad taught me not to kick someone when they’re down, so I’m keeping the name of this employer… Read more »