If you want some inspiration for your job pages, check out Citizens Bank. I’ve included some notes on why their branded job descriptions are better than 90% of employer job pages.

Here’s the above-the-fold look at their job description. Highlights include:

  • An in-depth header (and footer)
  • A picture of a human
  • A sub-headline that uses aliteration
  • Consistent use of the Citizens Bank green color scheme
  • An email job alert on every job description page
Citizens Bank Branded Job Description 1 | Ongig Blog


Then, when you get below-the-fold of their JD they include employer of choice awards they’ve won. We’ll keep beating this drum — if you have earned Best Employer-type awards, you should show it off visually on every job description page because it A) helps your job page stand out and B) acts as social proof to candidates that you’re a great place to work.

Citizens Bank Branded Job Description with Employer of Choice Award | Ongig Blog

Note: If you’d like our Ongig team to give you a free Talent Attraction Audit of your job descriptions we’re happy to do so. You can reserve your time here: Audit Calendar.

Rob Kelly

Co-Founder and CEO at Ongig
Ongig is the video job description platform that helps you attract the best talent faster. Ongig supercharges your job descriptions through video, images, and other media along with live chat, social sharing, and careers microsite creation. Early clients of Ongig include Yelp, GoDaddy, Verizon Digital and Autodesk.

by in Job Descriptions