If you are not utilizing employee advocacy on your job descriptions, you are missing an easy opportunity to add social proof (a proven technique at persuasion) to your job openings!

A few stats on employee advocacy:

  • “Employees rank as the most trusted influencers when communicating about their company’s engagement and integrity.” (Edelman 2015 Trust Barometer, January 2015).
  • “Although content provided by friends and family is still the most trusted (72%), content provided by employees is trusted by 52%.” (Edelman 2015 Trust Barometer, January 2015)
  • Employees as Brand Ambassadors — Candidates trust employees 3x more than the employer to provide information on working at the company. (LinkedIn Employer Branding Statistics)

But you don’t need a fancy employee advocacy platform to do this.

What I recommend you leverage the simple “employee branding” tool we all know quite well: employee testimonials. However, these testimonials shouldn’t just live on your careers home page, they need to be on every one of your job descriptions (which is often where more than 50% of your candidate traffic occurs!).

Here are 5 specific ideas for employee testimonials to your job descriptions:

1. Embed an employee testimonial

Check out how Hilton includes a simple testimonial from an employee on the right-hand rail of every job description. The big blue quotation mark draws the candidate’s eye to the quote. Ongig’s new “Live Testimonials” feature even allows you to include a link to the employee’s LinkedIn profile.

Employee Testimonials on Job Descriptions

 

2. Embed an employee video that explains the job

You can also do what IT solution provider Align did which is include a video employee testimonial (in the right-hand rail of every job description). This is a fixed right hand rail that show up on every job ad.

 Employee Testimonial Video on Job Description

 

3. Embed a picture of employee(s) with caption

If using a picture (versus video) is more your style, check out this Hearst job ad that you might have seen in our 10 Examples of the Best Job Ads in 2017.

Hearst has this group picture on every job description and it has hover-over employee testimonials for all 7 employees pictured. How’s that for an employee advocacy group!

 Employee Testimonial and Quote on Job Descriptions

 

4. Embed a ratings and reviews widget

If you have a Glassdoor rating of 3.5 (the average rating is 3.2) or better, I recommend you consider embedding it directly on your job description.  The reason is that the best candidates crave transparency and if they are quality candidates they are going to go visit Glassdoor any way. This way, you keep them on YOUR pages.

Bingo!

BMC Glassdoor Widget on Job Ad

 

5) Embed a comments/testimonials section for current employees

You should consider showing your job owner on every job description and allowing candidates to ask them a question or leave a comment.

Ongig allows you to add the job owner listed in your applicant tracking system to any job description and have a comments/chat box that the candidate and job owner can use to interact (the comments only appear if you approve them!). After all, this is YOUR ad!

 

If you could use just one of these employee advocacy approaches on your job descriptions, you’d likely stand above most of your competitors. If you use 3 or more of these employee branding tips, you’d likely be top of your class!

If these job description employee testimonial ideas are of interest to you, I recommend you utilize a recruiting content management system (CMS) to manage it so that you can add or delete testimonials at any time (after all, even the best employers have some employees who leave). Ongig provides a CMS to do all this!

 

Rob Kelly

Co-Founder and CEO at Ongig
Ongig transforms your job descriptions to attract the best talent faster. Ongig is a content management system that supercharges your job descriptions through video, images, pictures, chat, social sharing, microsite creation and much more. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO optimized. Ongig's professional copywriting team will even rewrite your job descriptions. Early clients of Ongig include Yelp, GoDaddy, Verizon, Intel andAutodesk.

by in Employee Branding