If you’re serious about diversity, you need a diversity page on your website that is associated with your company career site.

Here are 3 company diversity pages that impress us:

Apple Company Diversity Page

How killer is Apple? I know: a bunch of us are fanboys (I should also say fangirls!), but Apple comes right out with a sweet-looking diversity page with hard data on their diversity hiring (which isn’t a pretty picture). Good for Apple. Some highlights:

  • Diversity Data — It starts with the data. Sharing it publicly shows transparency. Good candidates love this!
  • Hero Media — Great full-screen pics of employees talking about diversity
  • The Diversity Chief — If you’ve got a diversity chief, make sure to mention her front and center. A quote helps
Apple Company Diversity Page

 

 

Google Company Diversity Page

  • CEO Quote — If diversity really matters, the CEO should be involved, right? They lead with a quote from their CEO
  • Breaking Down Diversity — They have a nice breakdown of how they see the different pieces of diversity (hiring inclusion, education, communities) — this shows more thought that the average employer
  • Data — They show the actual breakdown. Candidates love this (even if the #s need improvement)
  • Social Proof — They have 3 magazines discussing Google’s commitment to diversity
 Google Company Diversity Page

 

Accenture Company Diversity Page

  • Good Headline — The page doesn’t look like brochure-ware and it leads off with a headline that looks like something out of a magazine. That’s good copyrwriting/marketing (I mean that as a compliment — good copywriting is effective).
  • Social Proof — They show through the tweet thumbnails that the employees are really behind this diversity.
  • CEO Quote — Again, it starts at the top.

 

Accenture Company Diversity Page

 

If diversity recruiting is important to you, check out Ongig’s new gender-neutralizer. Our software analyzes your job descriptions and our copywriting team gives them a monumental upgrade. We have more than tripled the hiring of women and ethnicities for Fortune 100 companies through Ongig’s job description rewriting solution. It’s truly magical.

 

 

Rob Kelly

Co-Founder and CEO at Ongig
Ongig transforms your job descriptions to attract the best talent faster. Ongig is a content management system that supercharges your job descriptions through video, images, pictures, chat, social sharing, microsite creation and much more. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO optimized. Ongig's professional copywriting team will even rewrite your job descriptions. Early clients of Ongig include Yelp, GoDaddy, Verizon, Intel andAutodesk.

by in Diversity Recruiting