Google has officially crowned Glassdoor as the king of job content. Glassdoor now has such an enormous amount of relevant content on you “the employer” that not only do they come up as the first non-paying ad on Google Search results, Google is rewarding them with what’s called a “Featured Snippet” which is the block… Read more »
Posts about Recruitment SEO
Why is it in a city like Austin, Texas, which boasts some of the largest and most attractive employer brands in the world — Apple, Google, Facebook, Dell, Whole Foods, Uber — that one employer you’ve likely never heard of out-recruits them all in one recruiting category. And this tiny employer does it for free! The company is… Read more »
If you use an applicant tracking system to generate your job descriptions, chances are that you’re leaving a bunch of Google and other search traffic on the table because you’re neglecting to adhere to Schema.org. One client of ours saw an increase in Google traffic of 45% in the very first month they began adhering… Read more »
Jobs2Web (now known as SuccessFactors RMK) was a pioneer in managing your recruiting presence online. If you were lucky enough to work with the Minnetonka, MN-based startup in the late 2000’s you likely had a very personal experience. When you needed something done, you had someone to lean on. You could do innovative things (e.g. recruiting… Read more »
Ongig believes that one day all job pages will have live interactivity such as a comments/chat feature. First off, it’s a great experience for the candidate — they get their questions answered (questions that often aren’t answered in a standard job posting). But it’s great for internal recruiters too — especially for search engine optimization… Read more »
Ever wonder where all the traffic to your job postings comes from? Ongig took a look at our last 100,000 visits to the “social job descriptions” we help power for our employer users (and thus have visibility into via analytics). Given that Ongig specializes in “social job descriptions,” the results surprised us!
No one but Larry and Sergey know the secret sauce in Google’s algorithm, but there are 5 principles to help you “think like Google” that will help your SEO (search engine optimization) for your job description. 1) The URL Should Be In Plain English Let’s start at the top: the URL. The basic rule of… Read more »