Why Citizens Bank’s Branded Job Description is More Effective than 90% of JDs

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If you want some inspiration for your job pages, check out Citizens Bank. I’ve included some notes on why their branded job descriptions are better than 90% of employer job pages. Here’s the above-the-fold look at their job description. Highlights include: An in-depth header (and footer) A picture of a human A sub-headline that uses… Read more »

How to Write a Job Description (as Told by a Microsoft/Lockheed Veteran Sourcer)

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Tens of thousands of recruiting/HR pros per month do a Google search on one of these terms related to “How to Write a Job Description ?”  Google Search Term # of Monthly Searches  job description template 7,920  how to write a job description 1,920  job descriptions samples 1,056  how to write job description 849  writing job descriptions 246… Read more »

How To Eliminate A Negative Candidate Experience On Your Job Descriptions

Posted by & filed under Candidate Engagement, Job Descriptions.

Softwareadvice.com ran a survey of around 300 job seekers to figure out the top pain points of the online job application process. There was a section about job descriptions and what candidates felt were most negative about them:   Here’s how you can alleviate these pain points: Problem: Job Description lacks detail. Detail is key… Read more »

Hilton Makes 3 Clever Moves In Their Job Descriptions

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Hilton does 3 very smart things on its job descriptions to help build pipeline and increase quality of hire: Personalized Map — They provide a map on every job description showing the location of the hotel. You should also notice that your candidates picture can appear in the upper-right hand of the map thumbnail —… Read more »

Why Aren’t All Retailers Showing Pictures in Their Job Descriptions?

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If your business includes retail locations (hotel, restaurant, store, etc.) then you should include pictures of your locations on your job descriptions. Giving an inside look at your specific location/store promoted on the job description helps increase your apply rate from quality hires. I’m not talking about just default pictures of a random location, but the actual location… Read more »

Deloitte’s New Job Descriptions are Content Rich

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If you treat your job description pages (which are ads!) more like editorial content, they will convert better (I didn’t say that — famous ad man David Ogilivy did!). Deloitte recently launched new job descriptions (below) are a great example. Notice all the content they link to in the right-hand rail of the job description page: A day in the… Read more »

DHL Express Nails the “Branded Job Description”

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Your job description should always match your brand, a concept I call a “branded job description”. Why is a branded job description so important? The candidate needs to feel your employer brand at the job description level in the same way a consumer feels the brand if they are buying a product or service on your… Read more »

10 Examples of Awesome Job Descriptions (and Why!)

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Wow, are you are seeing how fast job descriptions are changing these days? Fasten your seat belts as we look at 10 job descriptions that are awesome — and the reasons why! Uber If you’re interested in how cutting edge companies’ job descriptions look these days, look no further than Uber’s job description landing pages… Read more »

Sutherland’s Evergreen Jobs Landing Page

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If you’ve got any evergreen jobs (a job in which the position is always open), you might consider creating a special landing page for just that job. For example, Sutherland Global constantly requires a regular flow of hires for 2 positions (customer support and sales people) in their call center in Rochester, NY (a tough market where unemployment is low) so… Read more »

Writing An Effective Job Ad With A Talent Acquisition Pro

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I’ve really enjoyed getting to know Scott Birkhead recently. In addition to his role as Director Talent Acquisition at Korn/Ferry Futurestep, he has run his own career coaching business, is an enthusiastic student of direct marketing gurus like Perry Marshall and Dan Kennedy and is a job ad guru. We got to talking about how… Read more »

7 Steps to Writing the Best Job Descriptions

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Writing job descriptions may be the single most important thing you do to attract quality talent. I recommend you use the 7 steps/sections below when writing your job descriptions. I’ve also included 20 examples of how leading employers create their job descriptions. Why Job Descriptions Matter So Much As Talent Board reported, 77% of candidates say that job description… Read more »