Employer Branding Interest Has Tripled in the Last Decade

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Employer Branding Has Tripled Cover

According to Google Trends, Employer Branding interest has tripled over the last decade. Roles have been reversed in the recruiting world. Now the employer is the seller and the candidate is the buyer, forcing employer’s to explore new ways to engage candidates. One of these new ways is Employer Branding,  the process of presenting a… Read more »

Negative Digital Candidate Experience Looks Like This…

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If you ever feel like your job pages or employer branding are sub-par, don’t fret — just have a quick look at this: I came across a major healthcare employer (500+ job openings!) and found 2 shocking things. FYI –Mom and dad taught me not to kick someone when they’re down, so I’m keeping the name of this employer… Read more »

2017 Social Recruiting Strategies Conference (SRSC) Insights: Day 2

Posted by & filed under Employer Branding, Social Recruiting.

The  2017 Social Recruiting Strategies Conference (SRSC) has begun and is creating quite a buzz in the talent acquisition/recruiting industry. In case you’re missing it here are the 5 key points that the SRSC will cover: In-depth practical recruiting tips Strategies to turn passive candidates into active candidates Engaging employees in order to develop a… Read more »

Glassdoor Summit Day 2 Summary

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The last day of the Glassdoor Summit did not disappoint. Twitter was on fire throughout the whole day and we curated some of the best tweets. If you missed out, here are some key insights and takeaways from each speaker who graced the stage. Lars Schmidt, Founder of Amplify Talent: The Future of Human Resources… Read more »

Glassdoor Summit Day 1 Summary

Posted by & filed under Employer Branding, Talent Acquisition.

It’s that time of the year again, and the Glassdoor Summit in San Francisco is the place to be. This event focuses on the ever-evolving talent acquisition landscape with a focus on talent attraction, recruiting, employer branding, and culture. We’re focusing on Days 2 and 3 because that’s where the real meat and potatoes are,… Read more »

The Simple 3 Step Process to Employer Branding

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Wow, did you see this cool LinkedIn Share this week? It reminded me of one simple formula to an awesome employer brand is to: Hire good human beings — Make sure to hire good people as they will do good within and beyond your organization Acknowledge your team — If someone on your team does something… Read more »

The Top 5 Sites for Employer Reviews & Ratings

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Employer review sites can be really useful for many different occasions, but for the most part they are utilized by job seekers looking for in-depth, accurate information on employers they plan to apply to. There are many employer reviews sites out there, some with reviews and ratings from current employees and others who produce their… Read more »

5 Steps to an Employer Branding Strategy For Instagram

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We’ve seen the evolution of Instagram and it’s popularity in the everyday lives of millions which has led to it being utilized as a promotional/advertising tool . This also creates a unique opportunity for companies to visually showcase their culture, workplace, and environment enabling an employer branding aspect that has yet to be fully exploited… Read more »

Companies Are Getting Serious About Employer Branding

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Notice the effort Booking.com’s putting into employer branding: They have a position with Employer Brand in the title (not every business does this yet. LinkedIn lists only 2,163 people with “Employer Branding” in their title in the world, meaning that millions of businesses do not have an Employer Branding position. The position below is for “Copywriter” — this is marketing-speak… Read more »

Slack Technologies Turbo-Charges Employer Brand with Twitter “Wall of Love”

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Slack, a messaging system company that is growing like wildfire, is doing something brilliant in employer branding that centers around Twitter. Their brilliant move first got my attention when I saw this Wall Street Journal ad:   The ad is based on this original tweet: It’s recently come to my attention that I’m a little too in… Read more »

Yelp Recruits Sales Reps by Location Using Slideshare

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If you are recruiting a sales force, you should be inspired by Yelp: they are, in my opinion, one of the top 10 employers in the world at recruiting sales people (if I told you how many people they hire each year, you wouldn’t believe me!). Yelp needs to be that good to drive the 40% sales growth they achieved last quarter!… Read more »

How Hubspot, Autodesk and Dell Use Culture SlideShares to Attract Millions

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I was recently chatting up talent leaders at Hubspot, Autodesk and Dell about the creation of their culture-related slide decks — thousands of new candidates are flipping through these things every day. The 3 of them kindly agreed to let me share my notes from our exchanges. I shortened some answers for clarity. Thanks for sharing your experience, Katie, Andrew… Read more »

Make Your Job Descriptions More Sticky by Adding Glassdoor Content

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The majority (77.3%) of candidates say the job description is the most useful employment content in their decision process, according to The Talent Board, but half of candidates also search for information about you elsewhere — and these days Glassdoor is their Web site of choice. So why not combine your job descriptions with Glassdoor content for… Read more »