Some of you may worry that you’ll lose a candidate during your lengthy ATS apply process. Dell has a nice workaround to make sure it doesn’t completely lose the candidate. Here’s the candidate experience flow: 1. The first step is that the candidate clicks apply on Dell’s nice dynamic job description: 2. Dell then offers… Read more »
Posts by Rob Kelly
HR Tech Conference 2018 Recap: Most Valuable Tweets
The Human Resource Executive HR Technology Conference is consistently one of the biggest HR conferences of the year. Since there were so many insightful tweets we made a table of contents to make it more organized. Enjoy! Table of Contents Employee Experience & Engagement Candidate Experience Recruitment Marketing & Content HR Technology Women in HRTech… Read more »
How Long Should a Job Title Be?
I’m sometimes asked how long a job description title should be. Below are a few opinions from others I trust. Note: This article is part of our ongoing series called Job Titles: The Definitive Guide. 1 to 3 Words Job titles with 1 to 3 words had an apply rate twice as high as those with… Read more »
5 Free & Easy Tips for Recruiting More Women
If you’re like just about every other talent acquisition/diversity leader I know, recruiting women is one of your top diversity goals. 1) Limit your must-have requirements One HP study showed that men apply for a job if they meet 60% of the qualifications, but women only apply if they meet 100% of them. That’s huge!… Read more »
7 Tips on How to Write the Most “Readable” Job Descriptions
You’ve heard me talk about “readability” in job descriptions recently. It’s vital. I now think of readability as one of the 3 main levers for writing a more effective job description (the other 2 are gender-neutrality and positive sentiment). The more readable your job descriptions, the higher the apply rates (we’ve measured this with machine learning)…. Read more »
How to use Candidate “Commitment Theory” to Boost Engagement & Apply Rates
Entrepreneur Magazine once wrote about how the job descriptions my Ongig software created for our clients caused candidates to spend up to 5 minutes and 23 seconds viewing the ad (more than 6X the time spent on typical job ads at the time). At the heart of this high candidate engagement is what I call… Read more »
Caution: Are You Using the “Kitchen Sink”-Style EEO Statement?
Are you using an EEO statement like below? There are a few reasons that the above EEO statement is less effective at attracting candidates/diversity. It’s: Too long. At 64 words, it’s a tough read Not punchy (21 words per sentence) (8 to 13 would be better) More likely to offend (it’s tough to keep track… Read more »
Top 15 Problems TA Pros Have with Job Descriptions
I wrote recently about The Top 10 Problems TA Leaders Tell Me About. Job Descriptions was the #1 category. Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! And, for more tips on writing job descriptions, check out How to Write a Job Description — Best Practices… Read more »
My Diversity Recruiting Webinar “Sneak Peek”
I’m a white man — so what do I know about diversity? Perhaps not as much as you. But I’ve studied it. Closely. My super-niche Ongig business has one focus: job descriptions. And Ongig has built diversity tools to make your jobs gender-neutral, higher in positive sentiment and more readable. Our software helped 4X the… Read more »
The Top 10 Problems TA Leaders Tell Me About
My job is awesome. I chat with talent acquisition leaders most of the day, and then I work with the Ongig team to create software to (hopefully) solve those problems! About a year ago, I started a spreadsheet of the problems TA leaders shared with me. I decided to now share them with you —… Read more »
How Unreadable is Your EEO Statement?
Thank you to the 15,000+ people who read my 10 Samples of an Effective EEO Statement. Let’s dig deeper into the readability of EEO statements! Did you see how an effective job ad should be written at the 8th grade or lower? Were you as surprised as me at the power of writing in Plain English for busy… Read more »
Why I Write my Job Postings at the 8th Grade Reading Level (or Lower!)
The goal of a job posting is simple. It’s to capture the right candidate’s attention with truthful content to help them decide whether to apply. Note: Check out our free Job Descriptions Guide — it tells you everything we know about writing job descriptions! What if I told you I could improve the effectiveness of your… Read more »
Use A.I.-based “Recommended Jobs” to Capture the 80% of Candidates that Get Away
Only 20% of candidates click apply on your job postings (see the “Hiring Funnel” section of this ERE article. for the full funnel). So what about the other 80% who did not apply? How many great candidates simply “got away”? One reason the 80% don’t apply is that you didn’t show the right job to them…. Read more »
Is Now the Time to Hire a “Chief Job Description Officer” ?
There’s one thing that every growing employer has in common: job descriptions. And they have lots of problems/projects related to job descriptions. Talent acquisition leaders ask me/Ongig for help: adding video and pics to their job descriptions; adding recruiting widgets (LinkedIn, Glassdoor, Google Maps, etc.) to their job descriptions; rewriting their JDs to be more outward-facing;… Read more »
22 Ideas to Make You a More Proactive Recruiter
Many of you gave a ton of love to our 5 Ways to Be a More Proactive Recruiter article. It was written by my good friend Jason Webster, an expert on proactive recruiting strategy. I decided you might want a sequel! And congrats! Since you’re reading this I know you are already a more proactive recruiter… Read more »