50 Phrases to Avoid So You Don’t Have Clinical-Sounding Job Postings

Posted by & filed under Writing Job Descriptions.

Do your job postings have clinical-sounding words? Do they sound “prescriptive”. Perhaps they look like an attorney wrote them — full of “legalese”. Your job posting should, of course, be an ad…not a legal contract. Check out the beginning of this nursing job ad below (analyzed by Ongig’s Text Analyzer job description software).  Ongig’s software… Read more »

Newsday Gets Hammered On Disability Language for This Job Posting

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On the heels of 7 Controversial Stories About Job Descriptions, here’s another cautionary tale of poor wording in job postings. It was discovered by Wendy Lu, a self-prolaimed “Proud Disabled Woman” (vocal cord paralysis).  Wendy found a job ad posted by Newsday, the Long Island-based newspaper in New York, for a general assignment reporter. It included… Read more »

12 Examples of Poorly Written Job Descriptions

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Poorly written job descriptions share certain things in common. I’ve analyzed (by hand) many thousands of job descriptions and created this checklist of the”worst job description practices” to avoid. 1. Poorly Written Job Descriptions Have Long Job Titles The job title is key. It’s usually the first thing a candidate sees. Job titles with 1… Read more »

Action Verbs for Job Descriptions: The Comprehensive List [2022 Update]

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Action verbs are the most effective verbs to use in job descriptions. What is an action verb? It’s a verb that expresses physical or mental action. Examples of action verbs: The CEO motivates his team. The developer writes code. The accountant approves the balance sheet An action verb is distinct from linking verbs (am, are, is, was,… Read more »

5 Storytelling Steps to Transform Your Career Site

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If you want your career site to attract and convert the best candidates, it helps to borrow lessons from the best storytellers. Screenplay writers, for instance, are masters at getting us (the viewer) to sit down for: 2 days, 15 hours and 30 minutes (first 7 seasons of Game of Thrones) 22 hours and 40 minutes… Read more »

Comparably: The New Glassdoor Alternative

Posted by & filed under Employer Branding.

If you’re a recruitment marketing or employer branding leader, you probably have tons of energy around company review sites like Glassdoor. A new Glassdoor alternative that has grown rapidly is Comparably. I spent some time with Comparably CEO Jason Nazar to dig in on this important new part of the employer branding space. Special thanks… Read more »