Why Citizens Bank’s Branded Job Description is More Effective than 90% of JDs

Posted by & filed under Job Descriptions.

If you want some inspiration for your job pages, check out Citizens Bank. I’ve included some notes on why their branded job descriptions are better than 90% of employer job pages. Here’s the above-the-fold look at their job description. Highlights include: An in-depth header (and footer) A picture of a human A sub-headline that uses… Read more »

Carmax’s Job Ad Pops With Employer of Choice Award & Map

Posted by & filed under Job Ad.

We spotted this job ad below on Craigslist recently — CarMax is standing out here by using its Fortune Employer of Choice award as its hero media alongside a visual map. For the candidate, this job ad pops versus others that lack visuals — so you’ll get their attention for a few more valuable seconds (and,… Read more »

Kimberly-Clark Launches Personality Quiz to Attract Millennials

Posted by & filed under Company Career Site, Recruiting Strategies.

How do you attract millennials and tech talent to Neenah-Appleton, Wisconsin? Manufacturing giant Kimberly-Clark launched a new BuzzFeed-style career personality test and dedicated a new company career site called Welcome Original Thinkers. The test begins by challenging the candidate on what type of “Original Thinker” they think they are (with 8 potential choices (dreamer, analyzer, disruptor, etc.). This… Read more »

Brookdale’s Amazing New Company Career Site

Posted by & filed under Company Career Site.

The senior living leader Brookdale had redone its company career site and its chock full of inspiration and best practices. The career home page starts strong with an effective image and sub-headline.   Next up: They use a favorite approach of the best career sites: they show the recruiters and provide their email addresses. Remind… Read more »

What Do Millennials Really Want In a Job?

Posted by & filed under Recruiting Millennials.

If you are like every other Talent Acquisition leader I’m talking to these days, a top 5 priority is recruiting millennials. Jobs for quality millennial workers are abundant these days, so this is no easy task. Only 44% of executives say that they are happy with how they’re reaching candidates. I came across some useful research on… Read more »

The Top 5 Reasons Millennials Reject Your Jobs

Posted by & filed under Recruiting Millennials.

My team and I get paid to study how to recruit millennials, so we are constantly testing and analyzing how these vital candidates size up you and your job descriptions.     Here are 5 reasons I’ve found that millennials are turned off by your career/job pages. 1) You Forgot to Put Your Logo/Brand on Your… Read more »

The 49 Best Words to Attract Female Job Candidates?

Posted by & filed under Diversity Recruiting.

Do you have a diversity recruiting project to hire more women? Check out this fascinating list of 49 “feminine-coded words” that I saw when perusing the Gender Decoder project of Kat Matfield. Her work is inspired by an article published in the American Psychological Association called Evidence That Gendered Wording in Job Advertisements Exists and Sustains Gender Inequality — the… Read more »

How to Write a Job Description (as Told by a Microsoft/Lockheed Veteran Sourcer)

Posted by & filed under Job Descriptions.

Tens of thousands of recruiting/HR pros per month do a Google search on one of these terms related to “How to Write a Job Description ?”  Google Search Term # of Monthly Searches  job description template 7,920  how to write a job description 1,920  job descriptions samples 1,056  how to write job description 849  writing job descriptions 246… Read more »

12 Killer Facts on “Employee Branding”

Posted by & filed under Employee Branding.

You hear a lot about employer branding these days but what about ’employee’ branding? What I mean by employee branding is the concept of specifically leveraging your employees as brand ambassadors to help you better recruit. I was inspired last week by the terrific post: Stop Employer Branding, Start Employee Branding, by Tom Laine out of Finland — it included… Read more »

The American Heart Association Leverages Diversity Recruiting Microsites

Posted by & filed under Diversity Recruiting, Microsites.

Great piece on diversity recruiting strategies employed by the American Heart Association (AHA) at SHRM last week. Most of their focus has been on diversity recruiting microsites. Some highlights: Diversity Recruiting Best Practices at AHA Hired a diversity recruiting specialist Built six diversity recruiting microsites focused on diverse candidates, veterans and people with disabilities. Back-linked those sites and… Read more »

Amazon Builds Candidate Experience Content Management System for All Employees to Use

Posted by & filed under Microsites, Recruiting Software.

We found a surprising nugget at Amazon.jobs when we did our 20 of the Best Company Career Sites article. They now have an Amazon Candidate Experience microsite and on there was a one-line bullet claiming that Amazon now possesses a home-grown content management system allowing ALL employees to publish content on Amazon.jobs. Here’s the bullet (also pictured below): “We built a… Read more »